

Head, Creative | Strategic Planning at NOAMS — We develop marketing strategies that are centered around adding value both to the business and their customers
“real startups tend to discover the problem they’re solving by a process of evolution. Someone has an idea for something; they build it; and in doing so (and probably only by doing so) they realize the problem they should be solving is another one” — Paul Graham
Let me put all that a little more formally. Every dollar of marketing investment must be put to fundamentally better than use than ads which don’t create any real value for anyone. It must flow into stuff that does, whether that stuff is feeds, apps, bots, or (heaven forbid) real human interactions.