Whenever I read a case study of Human Centered Design (HCD) in public sector from foreign countries, I’m always in awed with how the agency or the team can improve many peoples lives with their project, and honestly a bit jealous too. I used to wonder “When will Indonesian government…

Product development teams already know the importance of doing research, either an evaluative research like usability testing, a generative one like defining new product features, or an exploratory one where we try to enter new market for our product. Despite all the insight and opportunities to improve our product we…

As you might already know, Somia CX is a client based consultancy, therefore it’s natural for us to get various type of projects. It’s true not only for the scope of the projects, from just evaluating existing product until foundational research, but also from the industry and its product types…

The first project related to finance that we did was 4 years ago, coming from an established bank. Ever since, we’ve been working on numerous projects in financial sector, both with banking institutions as well as non-banking players such as telecommunication, tech infrastructure, financing startup, transportation, and social crowdfunding. It…

Hi guys, I know it’s been a couple months since Somia Customer Experience gathered your input regarding UX profession in Indonesia. We’re sorry we’ve been very busy and just got the time to finish the report for you all! …