I took Firebase analytics for a ride — Here’s the conclusion
Dinesh Vernekar

Hi Dinesh, great article

I’m curious about attribution in Firebase. As I understand it you need to Add Networks in the interface and then use the generated links for your ads/links.

  1. Is attribution limited to pre-defined partners, that can be found in a dropdown or does it support custom Networks (for example your own website/email etc)

2. Do you need to do some additional technical implementation or does install attribution come out of the box?

3. Is both iOS and Android install campaign attribution supported?

Thanks a lot

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