Tony Ulwick

Tony Ulwick

Tony Ulwick

Founder of the innovation consulting firm Strategyn, pioneer of Jobs-to-be-Done Theory, creator of Outcome-Driven Innovation.

Medium member since August 2017

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Editor of Jobs-to-be-Done + Outcome-Driven Innovation

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Latest

Tony Ulwick in Jobs-to-be-Done + Outcome-Driven Innovation

Jun 3 · 9 min read

The 2 Jobs-to-be-Done Interpretations — and Why It Matters

Applying Jobs-to-be-Done as a proactive…

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3 responses

Tony Ulwick in Jobs-to-be-Done + Outcome-Driven Innovation

Dec 18, 2018 · 12 min read

Measure Customer Progress Using JTBD + Outcome-Driven Innovation

New product success becomes…

325

1 response

Tony Ulwick in Jobs-to-be-Done + Outcome-Driven Innovation

Aug 27, 2018 · 5 min read

Avoid These Common Mistakes When Getting Started With Jobs-To-Be-Done

Defining the customer’s…

750

2 responses

Tony Ulwick in Jobs-to-be-Done + Outcome-Driven Innovation

Jun 22, 2018 · 8 min read

Jobs-To-Be-Done Brings New, Deep Insights To Product Development

While customer insights have driven…

173

Tony Ulwick in Jobs-to-be-Done + Outcome-Driven Innovation

Jun 5, 2018 · 5 min read

Management’s Role In Achieving Predictable Innovation

Acknowledging who is ultimately responsible for product innovation — and ensuring they have the tools to succeed — can dramatically improve a…

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