These refined, proven creativity triggers will infuse new thinking into your new product, feature and business model ideation process. — Introduction Creativity, as defined in the context of ideation, is the mental process by which an idea for a new product, service or feature concept is triggered and conceived. More specifically, it requires that you make a mental connection between the technologies, systems, methods and processes that are possible or available…

Rather than generating hundreds of questionable ideas, devise solutions that explicitly address your customer’s most underserved needs. — Ideation is the creative process of generating, developing, and communicating new ideas for products and services; it is the idea generation phase of the innovation process. Many methods and tools exist that can aid in the ideation process, including brainstorming, mind-mapping, lateral thinking, SCAMPER, TRIZ and others.

Applying Jobs-to-be-Done as a proactive managerial science negates the need to apply it as a reactive behavioral science. — Many innovators believe that while customers may not know what *solutions* they want, they certainly know what they are trying to achieve and can communicate their needs in that regard. …

New product success becomes predictable once you know the metrics customers use to measure progress when trying to get a job done. — People often choose to switch from one product to another when a new product helps them “make progress in a given circumstance.” …

Defining the customer’s job-to-be-done correctly is fundamental to a company’s success. Don’t let these two common mistakes derail your innovation efforts. — “People don’t want a quarter-inch drill. They want a quarter-inch hole.” This quote, which was made popular by Theodore Levitt, forms the foundation for Jobs-to-be-Done Theory: the notion that people buy products (like drills) to get a “job” done (e.g., create a quarter-inch hole). …

While customer insights have driven hardware and software development for years, Jobs-To-Be-Done and ODI take customer-centered innovation to the next level. — Whether a company is investing in the creation of a product, service or software solution, there are 4 key jobs that must be executed effectively by a company’s planning and development teams. For each product that is launched, a company must:

Acknowledging who is ultimately responsible for product innovation — and ensuring they have the tools to succeed — can dramatically improve a company’s innovation success rate. — When it comes to introducing new products, companies excel: they introduce thousands of new products every year. Unfortunately, most of them fail. This highlights the real issue that plagues companies worldwide: Companies do not struggle to create products. Rather, they struggle to create the right products, i.e., …

Helping a product team see a market through a Jobs-to-be-Done lens is often a transformational experience. This training canvas can help drive that transformation — and company growth. — Introduction I am sharing the Jobs-To-Be-Done Canvas (links below) with the JTBD Community in an effort to encourage and help product, marketing and strategy teams: Learn the fundamentals of Jobs-to-be-Done Theory and the Outcome-Driven Innovation process.

The innovation process has been transformed from an art to a science, yet companies are slow to adopt new thinking. These 5 barriers may be standing in your way of predictable growth. — Any company can master innovation and create products and services that will consistently and predictably win in the marketplace. The process for doing so has been around for decades. Despite this reality, most companies complain of 70-plus percent innovation failure rates. …