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Professor at Rose-Hulman| Innovation & Creating Value | IOI Partners
Speaker, entrepreneur, lean startup coach, innovation strategy advisor. Accelerating innovation in large corporations over at www.leanventures.se
Writing as learning
Let's take a systems view of JTBD
Product Design @Apple. More about people, problems & progress, less about the other stuff.
Continually in pursuit of simplicity. Focused on reducing waste and increasing value. Lean, Agile, Kanban, Scrum, TOC & ServiceNow are contributors to my quest
loves all things digital — especially products! Product Manager @inovex. Organiser of @ProductTankKA
Founder of the innovation consulting firm Strategyn, pioneer of Jobs-to-be-Done Theory, creator of Outcome-Driven Innovation.
The Medium Blog
JTBD + Outcome-Driven Innovation
Bill Kline
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MIT Sloan Management Review
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