Tony Ulwick
Jul 21, 2017 · 1 min read

We interviewed about 675 respondents to obtain 600 valid completes. We pay the respondents and monitor their responses in real time to ensure they pass a variety of quality control checks. Been doing it for years. Works well.

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    Tony Ulwick

    Written by

    Founder of the innovation consulting firm Strategyn, pioneer of Jobs-to-be-Done Theory, creator of Outcome-Driven Innovation.