Tony Ulwick – Medium

Tony Ulwick

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JTBD + Outcome-Driven Innovation

The JTBD Market Definition Canvas

Entrepreneurs can avoid unnecessary pivoting and churn with a powerful approach to market definition.

Nov 18, 2021

The JTBD Market Definition Canvas

Nov 18, 2021

Published in

JTBD + Outcome-Driven Innovation

81 Creativity Triggers To Energize Your Ideation Process

These refined, proven creativity triggers will infuse new thinking into your new product, feature and business model ideation process.

Jan 30, 2020

81 Creativity Triggers To Energize Your Ideation Process

Jan 30, 2020

Published in

JTBD + Outcome-Driven Innovation

Outcome-Driven Ideation: Brainstorming With The End In Mind

Rather than generating hundreds of questionable ideas, devise solutions that explicitly address your customer’s most underserved needs.

Jan 30, 2020

Outcome-Driven Ideation: Brainstorming With The End In Mind

Jan 30, 2020

Published in

JTBD + Outcome-Driven Innovation

The 2 Jobs-to-be-Done Interpretations — and Why It Matters

Applying Jobs-to-be-Done as a proactive managerial science negates the need to apply it as a reactive behavioral science.

Jun 3, 2019

The 2 Jobs-to-be-Done Interpretations — and Why It Matters

Jun 3, 2019

Published in

JTBD + Outcome-Driven Innovation

Measure Customer Progress With JTBD + Outcome-Driven Innovation

New product success becomes predictable once you know what metrics customers use to measure their progress when getting a job done.

Dec 18, 2018

Measure Customer Progress With JTBD + Outcome-Driven Innovation

Dec 18, 2018

Published in

JTBD + Outcome-Driven Innovation

Avoid These Common Mistakes When Getting Started With Jobs-To-Be-Done

Defining the customer’s job-to-be-done correctly is fundamental to a company’s success. Don’t let these two common mistakes derail your…

Aug 27, 2018

Avoid These Common Mistakes When Getting Started With Jobs-To-Be-Done

Aug 27, 2018

Published in

JTBD + Outcome-Driven Innovation

Jobs-To-Be-Done Brings New, Deep Insights To Product Development

While customer insights have driven hardware and software development for years, Jobs-To-Be-Done and ODI take customer-centered innovation…

Jun 22, 2018

Jobs-To-Be-Done Brings New, Deep Insights To Product Development

Jun 22, 2018

Published in

JTBD + Outcome-Driven Innovation

Management’s Role In Achieving Predictable Innovation

Acknowledging who is ultimately responsible for product innovation — and ensuring they have the tools to succeed — can dramatically improve…

Jun 5, 2018

Management’s Role In Achieving Predictable Innovation

Jun 5, 2018

Published in

JTBD + Outcome-Driven Innovation

The Jobs-to-be-Done Canvas

Helping a product team see a market through a Jobs-to-be-Done lens is often a transformational experience. This training canvas can help…

May 7, 2018

The Jobs-to-be-Done Canvas

May 7, 2018

Published in

JTBD + Outcome-Driven Innovation

5 Barriers To A Predictable Innovation Process

The innovation process has been transformed from an art to a science, yet companies are slow to adopt. These barriers may be stifling…

Mar 5, 2018

5 Barriers To A Predictable Innovation Process

Mar 5, 2018

Tony Ulwick

Tony Ulwick

Founder of the innovation consulting firm Strategyn, pioneer of Jobs-to-be-Done Theory, creator of Outcome-Driven Innovation.

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