Don’t bother with overused quotes about technology.
“The future is already here —it’s just not evenly distributed yet.” —William Gibson*
“Any sufficiently advanced technology is indistinguishable from magic.” — Arthur C. Clarke
“Data is the new oil.”*
“If you’re not paying for something, you’re not the customer; you’re the product being sold.” — blue_beetle on Metafilter
Don’t use industry jargon.
If you have to rely on industry jargon to tell your story, you are probably too close to it. “Disrupt,” “innovate,” “startup,” “sharing economy.” Many words like these make it into a cultural lexicon and expand far beyond their initial context, and often end up meaning almost nothing. These honored words also gain a certain moral power, which can be a dangerous combination.