Let’s be disruptive with those online campaigns
Recently I finished an online digital marketing course and one of the modules focused on digital disruption, which is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. For example, how Uber has disrupted the traditional methods of getting a taxi.
This has got me thinking, on what disruptive ideas could revolutionize online campaigning for charities/NGO’s.
Note: If anyone copies these ideas - ‘I will look for you, I will find you, and I will kill you.’
- A new business model for E-newsletter providers
To use E-newsletter providers like Mailchimp or Dotmailer, you have to pay base on how many newsletters you send out and how many subscribers you have — the more subscribers or newsletters, the more dosh you fork out. Yes you can get free options like Tinyletter, or just by using a general email account but these options don’t really give you any E-newsletter templates.
What is needed is something in-between the two — Great E-newsletter designs, that do not penalize you for just having loads of supporters who want regular content.
- A change in how emails are presented in your inbox
Imagine that instead of having a subject line it was a gif, photo, video or Audio snip-it that was being used to grab your attention and open that E-newsletter.
Take that boring unimaginative subject lines!
- A website that automatically adds your name to petitions
In a previous newsletter* I went over this idea, but basically it is a website or app/bot that asks a few tick box questions about your views on political, social issues etc.. and then whenever a petition pops up that you are likely to sign, it automatically adds your signature.
Think of it as a great step in making clicktivists be real slacktivists.
- Going offline
Strange to think that the next revolutionary thing that charity campaigns can do to stand out is for them to go offline, but there we go — online campaigning is becoming over-saturated.
Read this piece on The secret to viral marketing: One clever real world idea and you will instantly see how charity campaigns could also benefit by doing the same.
- Cheaper advertising
All in all though, it being cheaper for charities to advertise would be the biggest revolution.
Imagine if charities were always able to have double page spreads in papers, TV spots and radio ads aimed at local and national audiences. Google already give charities free Adword space, so perhaps it’s time for other advertising avenues to be just as nice.
*Is it possible to be a successful slacktivist activist — supporting one new online campaign everyday for 500 days?
Join the newsletter experiment to follow the progress and for thoughts on the future of online campaigning http://tinyletter.com/showlett