Wi-Fi For Small Businesses That Delivers Data on Customers? Finally… Yes.
Source: to read the original article on Forbes click here
Today, small businesses are one step closer to competing with their big box competitors when it comes to offering their customers high speed internet. Places like your local coffee shop, mom and pop stores, restaurants and more can now personalize a Wi-Fi solution for their businesses to help keep up with the consumer demand of getting internet anywhere, anytime.
Cloud4Wi, a cloud-based Wi-Fi engagement platform, announced today that its “Fog” service is available nationwide for local businesses. Fog, a plug-and-play smart Wi-Fi solution including a powerful mobile application, allows local businesses to personalize their free Wi-Fi — even allowing businesses to get to know their customers better and offer unique promotions via their smartphone. With the potential for businesses to capture consumer behaviors and therefore allowing for stronger analytic review, small businesses can finally keep up with what many larger companies, retailers and restaurants are already doing.
Based in San Francisco, Cloud4Wi saw a 56% in repeat visits during an average week with those businesses that participated in the Fog Beta. Among them included Flywheel Coffee Roasters, an independent, family owned and operated coffee roaster located in the historic Haight-Ashbury district of San Francisco.
Customers at FlyWheel Coffee Roasters in San Francisco can now browse the internet and gain promotional news, coupons and more thanks to Fog Wi-Fi provided by FlyWheel Coffee Roasters.
“I think Fog is awesome. I used a similar service, but they were unable to help me with my request of adding a time limit on Wi-Fi use. The Cloud4Wi Fog team were able to help me with what I was looking for and I made the switch. On top of the great service and analytic information, Fog has help me grow my business and generate sales that are still climbing as we speak,” shared Aquiles Guerrero, Owner of Flywheel Coffee Roasters.
How It Works
Beta testers of Fog assured that it was quick to set-up and easy to use. Local businesses just need to connect the Fogspot gateway to their Internet connection and start offering free, one-click Wi-Fi access to their customers. The result? Customers can start browsing the web within seconds of signing on by using their social network account or by providing information such as an email address. Once connected, customers can check out the latest special offers and coupons on the business’ branded welcome page — as well as browse the internet in general.
Fog provides us with new ways to attract more customers through free Wi-Fi. We can analyze customers’ behaviors in real-time and promote our deals accordingly,” shared Ferdinando Ballare, owner of South Beach Café — one of the Cloud4Wi Beta tested businesses.
Why It’s Worth It
Fog Beta went live in San Francisco Bay Area in October 2014 with a total of 93 active locations. During the past three months, average weekly data showed that businesses using Fog not only had 56% in repeat visits but also customers were spending an average of 59 minutes on any given Internet session. While some small businesses may not want customers lingering for this long to “play on the internet”, those that do may have found their match.
According to the data reviewed during the Fog Beta testing, the “hottest” day for Wi-Fi usage in businesses in Beta were Monday, while the “hottest” usage times were 1–4pm. Users were predominantly male (61%) with an average age of 20–35 years (67%). During an average week, businesses using Fog noted an average of 205 registered users per week, with an average of 603 total Internet sessions per week.
With data being captured that can easily be dismissed, overseen or completely lost otherwise, introducing Wi-Fi to your small business may just be worth it. The catch? You need to review it, analyze it and react to it in order to make it worth wild for your business to grow and respond to the data being collected.