Using apps on your smartphone, tablet, and computer to monitor digital marketing campaigns is a smart idea. Instantly tap into real-time data and see whether a strategy is working or not. If a digital marketing strategy is working, great! If not, you’ll have the insights to change it. Though some apps might claim to automate marketing campaigns, that’s not what we’re trying to do with apps. In large part, digital marketing is not something to be automated. That said, apps can be used to provide better monitoring and to maximize a strategy while it’s working.
App 1 — ‘Seriate’ for the Instagram-specific user
If your digital marketing strategy does not involve Instagram, consider skipping this one. For those that do use Instagram, it’s a highly competitive environment. As one of the most popular social media platforms out there, Instagram is not so easy to use particularly from desktops. ‘Seriate’ is an app that allows an Instagram user to create posts, schedule posts, and make posts across multiple accounts at the same time. The automation capability of Seriate makes it easy to coordinate an Instagram marketing campaign. Sort and repost based on hashtags, geographic location, or set up likes, follows, and direct messages, and automate it all!
App 2 — ‘Ojoola’ for social media marketing
There are a lot of different social media marketing apps out there. Why we choose Ojoola is because as a digital marketing support app, it’s got a lot of power and capability behind it. Set up and automate posts across more than 20 different social media platforms, including YouTube, Facebook, Reddit, Flickr, Imgur, LinkedIn, Twitter, Pinterest, and others. Through Ojoola, one can easily monitor social media activity and respond to messages across multiple accounts. Create email list, templates, and more. For social media marketing campaigns making use of three or more platforms, an app like Ojoola is a necessary monitoring tool.
App 3 — ‘Flack’ for email marketing
For eCommerce businesses, retail, and any website selling product or services online, digital marketing can still build off email in some pretty big ways. The ROI for email marketing is one of the highest, of all digital channels. Flack provides a marketer the chance to automate email campaigns, including targeting an audience base, configuring and launching emails, creating automatic email responses to those connecting with you, and tracking how well a marketing campaign is doing.
Browse other digital marketing apps
Considering these three apps and others, you can radically change the way you digitally market. Remember, we are all working from limited time and resources so it’s important to know how to maximize your efforts. For those that don’t, they may spend hours on menial tasks they don’t need to do. Be sure to look these apps up for yourself and consider if they do anything to help with the heavy lifting. To this point, there are new digital marketing apps coming out every month — some more helpful than others. Examine what’s available through your local app store to get more insight into what might work for your website.
For more information on digital marketing and how to use apps to maximize yours, speak with Unlimited Exposure today. As a premiere Toronto digital marketing agency, we specialize in SEO, social media marketing, email marketing, and more, giving businesses real results!