Uno de Waal

…” to change in the future. The “why” that put your business in it’s current position may not be the same “why” you have at present. Flexibility and rapid ability to change keep you top of the food chain.

“Being faced with an opportunity that means nothing to you is okay. Tell the requester the real reason and cheer for them on the sidelines instead”

Say a worker on an assembly line has to bend over to pick a part off the ground and bring it up to his waist hundreds of times a day. If the assembly line could be altered to bring that piece to the worker already at waist level, it could save a tremendous amount of effort. It would allow that worker to accomplish more while wasting less time and energy. Altering the line might require an upfront investment, but in the long term, it would be worth it.