How SpringSled got 150,000 users in 4 weeks

Untorch
Untorch
May 8, 2015 · 5 min read

Setting up the website and referral program

1. We built up a simple, clean “coming soon” page

2. After someone signs up, our referral program prompts them to invite 5 friends in exchange for (substantial) free stuff

3. We email them with virtually the same content prompting to refer friends

4. To nurture the viral marketing loop, we follow up through email each time someone gets a sign-up through their link

Getting the first people to sign up

Untorch

Going viral

Conversion Rates

Traffic Sources

Why five?

Untorch

Written by

Untorch

http://www.untorch.com Growth Hacking Referral Tool

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