Upekkha Value SaaS3 biases every SaaS marketer must masterMarketing, as Oglivy proclaimed, is the astute study of human response. The human mind, however, is Pandora’s box. Biases color and distort…Feb 25, 2023Feb 25, 2023
Upekkha Value SaaSHow founders can surf in troubled waters and winIn the current market, unicorns may falter, but early-stage startups like camels are safe in the wild desert storms. Despite the savage…Feb 25, 2023Feb 25, 2023
Upekkha Value SaaSBoulevard of broken startup dreamsFirst-time founders are vulnerable to fluffy and false growth narratives that flood the ecosystem. Despite the resolve to grow their…Feb 25, 2023Feb 25, 2023
Upekkha Value SaaSIs your startup falling into the TAM trap?Startups perish while chasing bigger markets too soon to become VC-fundable. In this captivating piece, Upekkha’s Partner, Prasanna…Feb 25, 2023Feb 25, 2023
Upekkha Value SaaSThali startup: a plate best not served?Building a startup with a “thali-product,” i.e., multiple feature, is a recipe for disaster. Upekkha partner Prasanna Krishnamoorthy…Feb 1, 2023Feb 1, 2023
Upekkha Value SaaSSteve Jobs bias: The end of your startupDeep product love is a fatal business error if you are the founder and not a customer. Read Domdog founder Lavakumar Kuppan’s story of…Jan 19, 2023Jan 19, 2023
Upekkha Value SaaS9 resources for training your first marketing hires in SaaSMarketing is the central engine that drives your business. You need to ensure top-notch quality for it to function like a well-oiled…Jan 19, 2023Jan 19, 2023
Upekkha Value SaaSMoment of truth- is this accelerator my path to success or failure?Are you excited that your startup got selected for an accelerator program? While that’s great news, is it going to be the right one for…Dec 16, 2022Dec 16, 2022
Upekkha Value SaaSSaaS terms to know: Grow from novice to insiderHere is a helpful glossary of key SaaS terms you need to know for success in this industry. We will keep updating the blog while giving you…Dec 8, 2022Dec 8, 2022
Upekkha Value SaaSA quick guide for SaaS sales growthSaaS sales is the art of knowing how to convert a never, or maybe into a yes. This blog outlines the essential ingredients that go into…Dec 8, 2022Dec 8, 2022
