Talk: Your brand’s writing is probably not good enough — here’s why
In this talk, we shine a light on lackluster writing from a branding perspective and explain how you go about fixing it.
Think about how much there is to read about your company, your products and your services. What if you could make every word strengthen your brand? Today, most companies pay too little attention to what and how they write. What use is an optimized logo if the language used to describe the associated service or offering is muddy and inconsequential?
The talk needs to be around 45–60 minutes to really hit home.
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