UppfattaWhat the f is design?A version of this text was originally published at Billogram’s blog (in Swedish).5 min read·Dec 18, 2017----
UppfattaThe Brand Language Pyramid: What is it and why do you need to pay attention to it?Language and writing is stepping up to the center of the user experience. Great brands pay attention not only to visual design and…7 min read·May 10, 2017----
UppfattaWe do contentMany brands produce a lot of content or want to start doing it. We love to help — when the thinking behind the content is just right. Let…3 min read·May 10, 2017----
UppfattaCase: Crafting content for BillogramHow can we market ourselves with content that people actually want to take part of? That was the question that started our journey with…2 min read·Apr 28, 2017--1--1
UppfattaCase: Our brand sprint with The Good is GoodHow do we tell the story of our brand? That was the question we set out to answer during an intense sprint with the brand that make…4 min read·Apr 28, 2017----
UppfattaSprint: Utveckla ditt varumärke med budskap & tonalitetUtveckla ert varumärke och anpassa det för kommunikation i dagens kanaler och medier genom att hitta tydliga sätt att kommunicera i text…2 min read·Jan 18, 2017----
UppfattaSprint: Budskap & tonalitet för start-upsHitta snabbt fram till vad ert varumärke egentligen ska kommunicera och hur det ska låta. En heldag eller två halvdagar.2 min read·Jan 18, 2017----
Uppfattainlanguage+brands/designHow we think about brand voice — and what brands can learn from itMore and more brands are trying to find their own voice. The best reap the benefits, while most are stuck in brand language hell. Here, we…4 min read·Jan 18, 2017----
Uppfattainlanguage+brands/designVerbal identity: It’s not all about looksYou have spent tens of thousands, maybe hundreds of thousands, on your brand’s visual identity. You’re looking good. Real good. But what is…5 min read·Jan 18, 2017----
UppfattaTalk: Most people think writing is hard. Here’s how we make it easy.In this talk we explain the writing process we have developed for ourselves and our customers, in order to produce great writing, together…1 min read·Jan 17, 2017--1--1