15 Color Combinations that You Need to Check before Designing Your Logo
Color combos play a significantly crucial role in a corporation’s life. They influence our thinking, evoke our feelings, and cause our actions or reactions, strategically speaking! Have you ever wondered why, at times, some color combinations lift your mood or the other times they immediately make you feel quirky, causing you to look away? This happens because colors can irritate or soothe our eyes.
It is no hard fact to believe that an attractive face fascinates people. Similarly, the logo, being the face of the brand, can allure or repel potential customers. Every brand needs some WOW-factor to stand out in the market, and what can be better than a beautiful artistic logo to attract consumer’s attention. Every good logo needs some unique element, and it is no rocket science to understand that uniqueness of a logo is reflected through the color palette the logo designers have used.
Based on our common reactions related to colors, it can very easily be understood that every color has its psychology. A decent logo designing agency or good logo designers know that colors have a vital effect on consumers’ mood and thinking. In logo color combinations, each color works with others to make brands memorable. An experienced logo designer knows that the choice of colors can make or break customers, hence having the power to define a brand’s success or failure. It is essential to choose excellent and prolific logo designers; otherwise, even after having the best product in the market, your brand is going to fail to make an impact on the consumers.
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How many colors to choose?
Before deciding the color combinations, the first thing good logo designers plan out is how many colors do they need to choose. Even though there are no set of rules to select several colors, you might only need two to three colors maximum. Typically, one color is primary, and the other one or two accent colors give the logo more of its dimension. The number of colors depends on what the logo has to say for the brand or its whole personality.
15 Influencing Color Combinations
The Logo Design Trend has been in and out for a long time. Logo designers work day and night to design the top trending logo of the contemporary era. Creating proper and trending designs and choosing the right color combinations, both are equally important. Read below about the fifteen Color Combinations that you need to check before Designing Your Logo.
Colors for Adults
1. Red, Orange and Black
If your brand wants to show bold color combination, then red is your color. Brands that want to yell out use Red, Boisterous orange, and black color combinations, for instance, Coca-Cola and other energy and fizzy drinks, use red and orange color vastly.
2. Purple and Yellow
Combination of Purple and Yellow give bright, cheering, happy, and colorful theme. If you are designing a logo for a brand that wants to convey satisfied and cheerful and energetic personality, then you must go for yellow and purple.
3. Red, Yellow and Orange
Orange color gives a dynamic punch, as in Fanta or Miranda. Red is used for evoking emotions as in energy drinks, and yellow gives out happy vibes. If the theme of the brand is vibrant or warm-colored, then using red, orange and yellow is a perfect combination.
4. Navy Blue and Light Pink
Navy Blue and pink are soothing and vibrant colors at the same time. A combination of them will signifies sunset, relating to nature. The brands that have their motif based on quality must go for these colors, as it will immediately grab consumer’s attention.
5. Shades of green and blue
Other colors to be used for natural and soothing theme are different shades of green and blue. Blue signifies night and sky, and green implies leaves and nature. So, if you want a pattern typically based on nature, or giving out natural vibes, then definitely go for green and blue.
Colors for kids
6. Green, pink and yellow
Looking for a fun logo, use green, pink, and yellow. These colors are best to attract kids, and so are used in candy bars and cotton candies as well. All three of these colors have the ability to fascinate children and allure them. If your brand is for children, then you definitely know what colors to choose.
7. Red and Green
Bright colors always attract kids. Another combination for children to give out carefree and fun vibes, is to use Red and Green color combination. This watermelon color combination calls out for its flavor itself and is enough to attract is audience without the need for any words.
8. Pink and turquoise
One more combination to grab children’s attention is to use pink and turquoise. It will be great to create a bridge between boys and girls.
9. Blue, green and yellow
Yellow color build sunshine and happiness, and blue, green balance a color scheme that is fun, natural, and trustworthy. Want to make children your potential customers? Use these colors then.
Serious logo color combinations
Brands that have the nature for finance, medical, law, rules, etc., should go for dangerous color combinations. These color combinations must be simple and reflect seriousness and professionalism at the same time. Just like a candy ad having a logo made of white and black color combination will not attract children by any means. Similarly, a brand made of yellow pink and blue color combination together will not attract serious customers.
10. Black and White
The most simple and best color combination to attract serious clients, is black and white. Logo designers who know how to play with black and white are real MVPs. If your logo designing company knows the correct use of black and white colors, then you sure have got a gem.
11. Blue and black
Acute color schemes give out a sense of boldness. This boldness is more of a confident bold rather than in your face are bold. This color combination provokes a well-trusted brand image. Black color also gives out the signal of modern and luxuriousness. If the objective of your brand is to promote something luxurious and bold with the essence of confidence, then use black and blue combination. Such as, the logo of BMW.
12. Brown, beige and black
Brown and beige color gives the feel of vintage. As the vintage is the new trend of contemporary times, if your brand has a theme that connects the modern time with the old classical era, then surely this theme color has your back. One crucial fact to remember is that make sure to use dark shade for your logo, as brown and beige both are light colors and may fail to stand out if used in lighter shades. Use dark shadows, and your brand will be ready to make instant credibility.
13. Black & red
Both colors black and red are daring colors, but at the same time, they crave attention as well. This fierce combination of logo colors, exerts a sense of power and domination. The intensity in red color draws the eye to the company name, while, on the other hand, black provides a grounding background color.
While at the same time, some would say that black and red are also used for provoking emotions and are usually used for not so mature context. But if used correctly, with right dimensions and shades, this same immature color would stand out the brand giving the most serious and confident vibes.
Audience-based color combinations
Despite showing the promising nature and personality of a brand, colors also communicate with the specific consumers. Using the colors related to is tailored population can help out a brand catch the attention of its particular audience.
14. Primary colors
Using a color combination of bright and primary colors, a band will most probably get successful in catching children’s attention. Ans the bright colors will also signify that the brand is for the kids.
15. Navy Blue and White
Navy Blue is a traditional masculine color. Those brands that are mainly for men use this color combination. For instance, perfume brands, sports teams, etc., all those brands which have to grab men’s attention use dark or navy-blue color.
The key to making a compelling logo for a brand is mainly to understand the company’s nature and its objectives. For successful and eye-catching logos, design them in such a way that they leave an impact on their viewers.
Long story short, logo is the identity of a brand, not only this, a logo reflects the attitude of the company, gives the message to its clients about how sober the organization is. It shows professionalism, which would automatically attract the audience. On the other hand, not just correct color combinations are essential, proper typeface is equally imperative. Instead, the brand is for kids, youth, old aged people, or for any agency, every little detail is essential, and every aspect can make or break the brand. As said by Joel Spolsky, web programmer, writer, and creator of Trello, “Design adds value faster than it adds costs.”
Idea, Article, and Curiosity generated by: Uroosa Rafi, content originator at UptownLogoDesign.com