5 Most Essential Features that Professional Logo Designers Entail in their Logo Designs

With an upsurge of new businesses in the market every day, it is exasperating yet crucial to keep effective communication with their potential customers. Marketers work on strategies and policies to make sure people can engage with their business in numerous ways. Therefore, almost every industry is spending a lot of money and time on generating visual tools so that the audience can connect and relate to them.

A logo does not only serve as a symbol of your identity but also reflects the core message and idea behind your company. A professionally designed logo will go a long way in creating brand trust, admiration and loyalty. Nevertheless, it is not as laid-back as it may seem. “Anyone can design a logo, but not everyone can design the right logo,” says David Airey in his book Logo Design Love. And I’m sure we all agree to this!

While logo design can be incredibly intricate and demanding, it is vital to have experts assisting you from the beginning to its execution. Don’t fret if you have no clue who to consult for the perfect logo design! After so much research and probing, we have come up with a handy guide that will explain most of the lot you need to know before you start designing your logo.

Here are 5 professional tips to help you along!

1. Proper Research!

Before you get to work, ask yourself if you know enough about the brand? Whether you are designing a logo for yourself or another company has hired you for it, it is imperative to have every detail from the history to their future products. You don’t want to redesign it every time you learn something new about the client or the company. Changing it every now and then not also shows you are confused about your own business, but also creates a sense of distrust among your customers. To avoid such situations, make sure all details are ready beforehand.

Once you have assembled enough info about the business, start brainstorming and ask yourself if you have any ambiguities or second thoughts. Research is not an overnight process that will give you the perfect logo the next morning. You need to provide it with enough time and effort. Arrange as many meetings as you can with the client so no information is left behind. Move to the next phase only when you are confident that you know your client and their brand as much as they do.

2) KISS — Keep it Straight & Simple!

This will sound a little odd, but every designer or expert will lend you this advice of keeping it as simple as possible. Now you would ask what could possibly be a simple logo? It surely implies that the use of colors and fonts should be simple, but it also invites one to deliver the thought behind your work in a precisely effective way. By simple, I am not at all suggesting you to go with whatever comes in your mind, regardless of it defining every bit of information you want the public to know about your brand.

You might notice that most of the successful businesses have kept their logos very simple and easy to remember. For instance, look at the logo of Nike. It is just a simple swoosh. Or, let’s take Apple. Both these business giants have made sure their logos are memorable enough, yet depict their ideologies and vision entirely.

There is no such thing as another chance or impression, and trust me; nobody even has time for that. No one will make an extra effort trying to figure out the meaning of your logo. Thus, keep in mind people can understand, recognize, and connect to it on the very first glimpse!

3) Originality is the Best Policy!

Keeping it original will not only show how creative you are to look for something that makes you stand out in the market but also shows how much you value the ethics of your work. Remember that your competitors have struggled as much as you have, and stealing their work only portrays your incompetence and ineptitude. You might also be punished for this act, so you should avoid such a thing in the first place.

Yes, you can always take inspiration and borrow ideas, and for that, you will have to do ample research on your competitors. Do not just go for a color, symbol or font because some successful brand has used it for their logo design. Instead, that will set you apart from that competition.

4) Be Careful with the Colors!

From humongous billboards and banners to something small like business cards, brochures, blogs and websites, a logo will literally be put everywhere to represent your business. It is, therefore, essential that every element is carefully thought of and distinctively premeditated. Choosing the perfect color for the logo design contributes mostly to the brand’s image and identity. Ask yourself if you need a glow in the first place? Maybe it is better off without it.

Before you decide which color might best suit your business, ask yourself whether you want an animated logo, an iconic logo or a typographic one. The type of logo will make it much more comfortable and more precise for you to go with a specific color and/or size.

5) Hire the Best Designer!

Trends are tempting and thorough research on them will undoubtedly get your job done effectively. But, is that all? Just by knowing your brand or its competitors will not get you your dream logo. You will also have to find the perfect person or company for that. Discussion is always fruitful, even if financial aspects are not included!

I know what you are thinking! Too scared to spend more on the logo than the brand itself? We thought so, and therefore, have hunted out the right place for it.

UptownLogoDesign will assist at every step to get your customized and affordable logo design in the best of prices. They make sure the nub and essence of your brand is imitated through your logo while enhancing its overall look.

They are not just the best in town for their award-winning work (hence the name), but you are also about to have the best experience of your life with designs through and through!

Idea, Article, and Curiosity generated by: Zunaira Qayum — content originator at UptownLogoDesign.com