How Does A Top Logo Design Come into Being?
According to the recent psychological studies, attention spans of the contemporary customers have been reported to last only several seconds.
Now under a setting, where every single customer is being bombarded by the noise generated by thousands of brands competing for the same homogeneous markets, business logo designs, are not only considered as a mere marketing tool, but also an exigency that aids brands in acing their marketing strategies.
However, knowing that logos are the cornerstone of marketing is only half the battle won; the real question is — through what process a top logo design can be crafted that helps businesses spearhead their marketing efforts?
Though every logo designer has his/her own way, there are a number of similar undertakings performed by all the professionals having consummate skill in designing meaningful and unique logos. Beginning from the scratch, this blog explains all that.
From delineating how a creative logo design is brainstormed, to elucidating how the final piece is brought together, this guide offers a comprehensive, yet a brief outlook, on how top logo designs are designed from professionals themselves.
Comprehensively Understanding the Brand
First thing`s first — Understanding what the brand is all about. Knowing what is to be offered and what are the areas where the brand has a competitive edge over its counterparts, is the first piece of the puzzle that sets into motion how a professional logo design comes into being.
In essence, customizing a logo is analogous to joining the different pieces of the puzzle together. No one can put the puzzle together until the final image is already clear in the head. This is very much the case when a logo is to be designed.
Until the designer himself is not cognizant with what is to be achieved, and more importantly, how it is to be achieved, a creative logo design will not come to pass.
The best logo design service providers for this reason, ask for a comprehensive brief from the client, as it answers majority of the nuances related to the brand and its operations, and allow the designer to see the final image long before it is designed.
Reconnaissance of The Competition and The Industry
Once an understanding of the brand is developed, professional logo designers research on what the competition is doing, what is working with the target-audience — what factors disengage them, and what works with them.
Since the competition is surviving in the particular industry, getting inspiration from it goes a long way in helping the designers produce a unique and a creative logo design.
Moreover, if you are a business owner, and your logo designer claims not to look into the competitors work, changing him/her is probably the best option.
Even geniuses like Thomas Edison have gone so far to say,
“Genius is one percent inspiration, ninety-nine percent perspiration.”
Thus, achieving the consummate genius for a logo will require reconnaissance of competitors. This is at least what Thomas Edison would have done if he was designing a logo for his brand.
Selecting the Brand`s Logo Design
Creating a top logo design is an amalgamation of a plethora of distinctive variables, each adding value to the logo in their own way. Nevertheless, selecting the design of the logo is a great place to begin with.
The reason why a myriad of professional logo designers tend to figure out the design first, and other details later, is because it provides all the contours that are later on to be filled with the remaining elements.
The design can be either a classic, handmade, minimalist, retro or a combination of these. Every design brings to the logo a distinctive aspect, and can only be aced when the provider of the logo and branding service comprehensively understands the brand`s identity and the demands of the audience.
Choosing The Typography
Since a top logo design aces every color, only when the logo design is finalized, seasoned designers move to colorizing.
Generally, a large number of logo design firms, as well as individual logo design service providers prefer to work with Serif, Sans-Serif, or Script fonts, since these fonts are used by majority of frontrunning corporations, and also because they offer a professional outlook.
However, it is no rule of thumb to employ only these typefaces. Many creative logo designs showcase different fonts, in isolation, as well as in amalgamation, and have proven to work for a number of brands.
Disney logo, for instance, appoints a font similar to “Waltograph,” and we all know how much this flashing logo in the beginning of every Disney film made us puke rainbows (it still does by the way).
Deciding the Color
Though chosen the most late, colors are the most imperative addition to any logo design. Being the distinguishing factor between an ostentatious logo and a professional one, colors decide whether the logo will fall into the category of a “cheap logo design” or an “expensive” one.
Just like the typography, colors too need to be decided as per the brand`s image and the logo design. Any incongruency among any of the elements, and there goes the entire effort put so far in designing the logo.
Faber Birren, the author of “Color and Human Response”, in his book deliberates that different colors elicit different responses. Therefore, the best logo design service providers handpick the colors, just as the font; and ascertain that when the entire logo is seen as a whole, it blends together flawlessly well.
Converging the Essentials
With every minute detail in place, a professional logo designer converges all the essentials together and crafts a unique and a top logo design for the world to see.
Moreover, if a professional logo design service is appointed, there is great probability that apart from the different file formats, a logo style guide is also designed, which allows any logo designer to recreate from scratch, the same logo having exactly the same specifications.
All in all, with all the above stated steps followed in an orderly manner, the process of designing a unique and a creative logo design comes to an end. However, if you have any questions regarding the process, or feel like having a professionally designed logo for your brand, leave us a message. We`ll love to fill in.