Instagram is a powerful branding tool and highly effective for user engagement. So, use its strengths to your benefit! Establish a strong brand presence and build a community around it. Focus on who you’d like to engage with rather than sell to and you’ll be on your way to building a strong tribe!

Small Businesses and Instagram

As of April 2017 Instagram had 700 million users (Source: Instagram) so it is clearly beneficial for small businesses to have an active and engaged Instagram account. There are differences to Instagram that can be confusing and some small businesses create an account and quickly get discouraged. For example, it is a mobile-first app (built for use on a mobile device), relies on visual content and it doesn’t have a built-in repost feature. Read more tips and best practices on our blog:

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