7 reasons why your StartUp should boost its Social Media presence
The social media industry has boomed and most businesses are trying to take advantage of it. This is because every day, millions of users log into different social media accounts and interact with others. So, most marketers are trying to reach potential customers/clients where these people are hanging out, i.e., social networking sites. Marketers are targeting the audience on social media channels to attract, engage and convert the audience into potential customers/clients. This also helps the target audience as they can freely interact with the company/brand and follow them. Simultaneously, it becomes easy for the company/brand to build good relationships with potential customers/clients.
Start-ups can give tough competition to big companies using social media because even big companies can lack good social media marketing strategies. But to compete with your competitor, being a start-up, you need to be consistent in using social networking sites. Regular posts, likes, comments, shares, interaction with partners and various business relations is the key to success in social media.
If you have a start-up, you should start boosting your social media presence because it has a lot of advantages. I will pin down some reasons/advantages why you should think about boosting your social media presence:
1) Improves SEO and website traffic
Search engine crawlers prioritize webpages that have high value and high authority. So, if you can develop high value and authority, your webpage can even compete with top-ranking companies in SERPs. A lot of your content is shared on social media so, when your post goes viral, you will earn a good search engine ranking. Your web traffic will also increase with every content that you post. So, if you are not ranking well in SEO and there is less web traffic, you should keep posting relevant and high-quality content with proper backlinks on social media.
2) Finding leads
To put simply, leads are nothing but potential customers/clients who are interested in buying your product or service and want you to contact them. It has been observed that most people are ignorant of cold calls. But when they are approached in social media, the same potential customers/clients are more interactive and expressive about their interest in your product or service. So, if you are more active on social media, and approach people, you are sure to find more leads. Thus, focussing on how to boost your social media presence should be a priority if you are unable to find any leads.
3) Increased engagement
Engagement is very valuable for every brand/company because to maintain and attract more followers on social media, interaction with the targeted audience is necessary. Interacting with your targeted audience regularly helps you build strong relationships with your targeted audience. We need to remember that only conversations will lead to conversions. Moreover, if you actively interact with your audience, it will improve your brand awareness. So, if you lack engagement with your audience, you need to spend more time on social media.
4) Monitor Competitors
Social Media gives you the chance to know what your competitors are up to. It is like learning from your mentors so that you can give them tough competition. You will be able to draw inspiration from their ideas and understand how they improved their performance. Blind copying their content won’t fetch you much so, you need to learn how to come up with your own revolutionary ideas. You can also learn from their mistakes and understand which strategies will work and which will not. You will be able to understand where you stand as a start-up. So, if you want to outshine your competitors, you need to boost your social media presence.
5) Developing your brand awareness
Social Media is the perfect place for building your brand awareness. You get the chance to inform millions of users on social media that your start-up is a unique brand or company that provides the best services/products to its customers/clients. Your visibility significantly increases because you are no longer dependent on individual customers to spread the word. With a single post, you can reach millions of users worldwide. Not only will your local target audience get to know about your brand/company, people from different countries will come to visit your webpage. Instagram Influencers and YouTubers are a great way to further increase your brand awareness. So, you need to boost your social media presence if your start-up lacks brand awareness.
6) Reduced Advertising Cost
Social Media Paid Ads are much cheaper than Search Engine based Ads and most start-ups are likely to invest in the former. Another reason is that the return on investment in Social Media Paid Ads is instant. Social Media ads help to retain customers and connect them to your website and blogs. Moreover, social media ads tend to have a more long-lasting effect as the engagement rate is very high when compared to the engagement rate of search engine paid ads. Customers also share your ads to get gifts and lucky draw prizes, guaranteed by your brand/company. Weekly contests, sales, and discounts in case of excessive stock supply should be posted on social media platforms so that customers can freely interact with the brand/company regarding purchase. So, you should boost your social media presence to reduce your paid ads cost.
7) Learning From Your Customers
For any company, be it a start-up or a big company, getting to know the needs of your potential customers/clients is very important. Because in business the main aim is to provide only what is necessary and that too, to the right group of people. Through social media interaction, you get to know your potential customers/clients personally. Then it becomes easy for you to produce the right kind of products/services for your target audience. Thus, if you are unable to understand what products/services are valuable in your market, you should try to analyze what excites your target audience in social media.
Managing all your social media accounts is not as easy as it seems. Because you cannot underestimate the power of social media. It has the potential to change the status and ranking of your start-up. It can make companies big and even reduce them to nothing. Companies like Cisco, Pampers, Staples, Uber who made it big, were very successful with social media marketing. But that is because their social media marketing team had the necessary skills. But what if your team lacks social media management skills? What should you do?
Well, if you’re not very confident with your team, let UrbanTimer, a Virtual Assistant company help you with Social Media Marketing. At UrbanTimer we give value to your time. So, we understand that being a start-up owner, you have a lot of responsibilities on your shoulders and you don’t have time to manage your social media accounts. So, our mission will be to unburden your load and start engaging and interacting with your target audience on social media pages. Starting from posting quality-based content regularly to giving likes and comments on your audiences’ profiles, UrbanTimer will take care of everything related to your social media accounts. So, grab the opportunity and let’s work it out together.
