Evolving Kitchens of India: Insights from Immersive Home Visits and ConversationsAs a user researcher, I have had the privilege of stepping into the homes and lives of many families across India, engaging in deep…Aug 27, 2024Aug 27, 2024
Health Equity and Sustainable Innovation in MedTech through Human-Centered-DesignDesign thinking also referred to as human-centered design, is a method of problem-solving that places the needs and experiences of…Aug 26, 2024Aug 26, 2024
Accelerating Innovation: The synergy of AI and Design ThinkingLet’s face it. The landscape of technology and innovation is evolving at a rapid pace. With new innovations come new challenges for brand…Aug 26, 2024Aug 26, 2024
Mastering User Research Moderation: Beyond Technique, Embrace the ArtImagine the power of a conversation that uncovers not only what people do but also what they think, how they feel, and why.Aug 21, 2024Aug 21, 2024
Creating Customer-Centric Startups: A Guide To Effective User Research StrategiesFirst published by Inc42 on May 31, 2024Aug 20, 2024Aug 20, 2024
6 Techniques that a Marketer Can Leverage to Up Their User Experience GameFirst published By Passionate in Marketing on April 25, 2024May 21, 2024May 21, 2024
Decoding the behaviours of a small city trader and investor in India“Earlier in my area people were investing in real estate and fixed deposits but now people’s thinking is changing. Now, they have started…May 13, 2024May 13, 2024
What Indian smartphone users want: An insight into their digital behaviour“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital…Mar 29, 2024Mar 29, 2024
The Essential Recipe for Implementing User Research in Your OrganizationI love MasterChef! Particularly the Australia version (which, I’m certain, most people do too). It’s a show that beautifully captures the…Feb 8, 2024Feb 8, 2024
Becoming Sherlock Holmes“What’s the most important ingredient for a perfect user research study, Watson?”, the little inner Sherlock voice asks.Jan 29, 2024Jan 29, 2024
