As UX designers our job is to analyze and understand the goals, motivations and behavior of people and create easy, understandable and efficient solutions tailored to their needs.

Why do we still suck at doing the same when selling our work to our clients? No kidding, I mean it — we still stick to finding an easy, understandable and efficient approach to sell our own work, which is building easy and understandable things for others.

And I’m not talking about incomprehensible survey questionnaires or long, but unusable usability reports. …

Marketing and psychology have always gone hand-in-hand since the Mad Men days of the 1950s when advertising executives first began to study and utilize human psychological phenomena to their advantage.

Some may call it manipulation, others call it marketing — who’s to say what it should be called when it works. When you understand how the mind works, you can target a campaign more effectively.

Here are just a few of the psychological phenomena used by political strategists and marketers to sell a product, person, or brand.

Social Proof

This one can be described as the “everyone else is doing it” effect…

In the field of User Experience and Product Development, research and planning rule the show.

Neglecting either of them will backfire on you and your organization with high user abandonment, increased need (and cost) for customer service, increased cost and time for development, and all in all — a complete waste of available resources.

But what can you do when deadlines are near and the budget is low?

You can do Guerrilla Usability Testing, a lean and agile approach to testing which doesn’t break the bank.

In 7 simple steps we will show you how to conduct Guerrilla Usability Testing…

Usability tests let you find out what’s clear and what’s not clear to people as they use your website.

Usability testing is NOT about opinions and that’s why there’s not much use in asking your participants the following questions:

1. What’s your (first) impression?

The worst way to start a usability test is by asking people about their first impression.

They will immediately provide you with their opinions and respond to this question by telling you whether they like or dislike your colors, fonts, and layout.

Throughout the rest of their session they will be primed to evaluate your product rather than to explore it.

At some point during the summer of 2015, mobile devices overtook desktop computers as the preferred method of conducting a Google search. That announcement stirred up the already frenzied buzz over the e-commerce potential for mobile-initiated sales.

The reality, though, is that conversion rates for mobile still lag way behind desktop conversion.

That hard-to-swallow fact has device manufacturers and e-commerce managers trying to find solutions for mobile conversion optimization. Some say we’re on the verge of a massive boom in mobile conversion. …

(This post was first published on Userbrain, where we regularly share our thinking on UX, design, startups and product management)

Want to learn more about how we started Userbrain, how we work, and our future plans and projects we have in store?

If so then this Founder Talk interview we recently did with the lovely Sabine Elsässer, the co-founder of Startup Valley News, will be a good read.

She got to know us and our path to where we are right now, along with what Userbrain is all about and what we set out to achieve with it.

Here’s what…


A tool to gain regular, lean user feedback on your product. Made by a friendly bunch, here to spread love, knowledge and experience. Ask us anything!

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