Are you following this steps before creating your product ?
When thinking of User Experience, we often think of a simple, beautiful, and easy to use feature-set of a product, we explore different type of design platforms, we take inspiration from many designer’s work, blog and research. We often forget that every idea have own limitation, own audience and design to solve specific problem. We all have our own way or techniques to work and examine scenario. Sometimes we lost in our own perception and never think about the first principle, we never ask why..
“Understanding the ‘why’ allows us to create more engaging experiences.”
When you have an idea for an app, keep following steps in your mind:
User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
The importance of understanding the people you are designing for.
What problems we are solving.
Always choose user-centered approach to design also define matrices of product.
Analyse > design & evolve > prototyping > User testing > Update until optimal solution
Usability is the degree to which a software can be used by specified consumers to achieve quantified objectives with effectiveness, efficiency, and satisfaction in a quantified context of use
Is our app solving the purpose of our target audience ?
Which design work more and How to minimize over all TAT of individual task.
Define matrices and build system according to business requirement.
Your features and focus on your USPs.
Prototyping & Design
Nothing brings you closer to the functionality of the final product than prototyping. Prototypes breathe life into any design and provide a great deal of insight into the user interaction at various levels.
“If a picture is worth 1000 words, a prototype is worth 1000 meetings.” — Tom & David Kelley
Define a minimal but valuable set of features
How user use your app, how easy for an user to apply for a loan.
For instant feedback so you can make an educated decision (not just a heuristic one).
Defining happy path helps in thinking every aspect of a project.
Find problems and fix them earlier in the process
Feedback and Evolve
To design a successful product you need to adopt a process of continuous feedback and improvement. Feedback and evolution around core idea should be done in repeated cycles.
Feedback using prototyping platform like Invision.
Feedback from the team member who are directly linked to the product/feature, after all the iteration & change, feedback from the other team members.
Feedback from friends and relatives.
Feedback for real user by pushing to development & roll out for 10% user.
More focus on creating engaging App/web interfaces with logical & thought
out behaviors and actions. Successful interactive design uses technology and principles of good communication to create desired user experiences.
What can a user do with their mouse or finger to directly interact with the interface? This includes pushing buttons, dragging and dropping across the interface, etc.
Is your interface concerned with satisfying the needs and desires of the users of a product or service ?
(Focus on one problem at a time, use of emoji, graphics,real life experience,defining happy path, etc)
Data is everything. This is the age of personalization. Use a variety of data analysis and tools to understand existing interactions with customers across touch points, and anticipate shifts in customer expectations.
Experience strategy is made up of three parts:
The customer journey, the brand touch points the customer interacts with, and the environments the customer experiences (including digital environment) during their experience.
Tracking user activity and drop off analysis.
Designing the right experience so that we can deliver value to the customer
Think! Think! Think! as much as you can, use your perception and imagination but never rely on your assumption. Examine and study your data, your target audience, this will helps you to build the right features for the right people and tackle real problems people have.
“Does it better” will always beat “did it first.” — Aaron Levie
Experienced Co-Founder with 4+ years of experience in UI, UX, Data Driven Design, Graphic Design & a history of working in the arts and crafts, Finance, Ecommerce, Construction industry.
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