6 Examples Where Advertising Innovates By Using Cutting Edge Technology
In the context of my preparation for the media management classes (at Stuttgart Media University), I gathered a list of six great examples where out of home advertising, outdoor and even mailing advertising meets cutting edge technology.
Pepsi Max — Unbelivable Bus Shelter
PepsiCo showcased the possibilities of augmented reality by inviting waiting passengers at the busy London bus shelter on New Oxford Street to witness a number of unbelievable street screen scenarios.
Apotek Hjärtat — Blowing In The Wind
At the subway station in Stockholm, the pharmacy Apotek Hjärtat (The Heart Pharmacy) blows life into a digital screen. Sensors recognize a train’s arrival and the filmclip on the screen changed “by the airstream of the train” … into a hair blowing in the wind scene.
Read more at adeevee.com
British Airways — Magic Of Flying
The world’s first billboards that reacted to BA planes flying overhead: British Airways and OgilvyOne transformed digital billboard into a great interactive ad. On the billboards a child moved and pointed to the planes (arriving or departing London Heathrow) flying at the sky above the billboard. Also at the billboard — a text that announced where the plan was coming from or departing to.
Read more at fastcreate.com
Nike — Social Media Treasure Hunt
Nike sets up a vending machine in various spots around NYC, with Twitter hints leading people to its “secret” locations. The machine only accepts Fuelpoints as payment.
Read more at fastcocreate.com
Audi A8 Test Drive Cube — The Countdown Is On
Selected customers received a beautiful designed 11x11x11-centimere cube, the so called Test Drive Cube with integrated GPS and GSM transmitters, a LCS display and a start/stop button at the top of the cube. After pushing the start/stop button, a 90 minutes countdown starts and an Audi A8 must be delivered to the customer for a 24h test drive in exactly 90 minutes.
Read more at audi.com
Kontor — The Office Turntable
Have you ever played a vinyl with an iPhone? I assume this was “analogue fun with a digital device”.
Read more at nhb.de
#kickassadvertising, #outofhome, #billboards