… Facebook, Snapchat, Google and Apple, among others, we get more and more insights and performance. Proving that AR is the biggest advertising opportunity since video ads, with an average dwell time of 75s and 4x longer view time than video.
…uess is why they are to be treasured. Such moments certainly make developing Torch intense and fun. We keep learning from our users and from our own experience as we build a complex (multi-scene, multi-object, multi-user, interactive) mobile AR app. It seems like every couple of weeks — ZAP!! — we stumble across something new and a deeper understanding of the possibilities of mobile AR emerges.
Sketchbox is a design and prototyping tool for AR & VR. Product managers and designers use it to quickly create rough prototypes of their ideas without writing code, and get feedback. If you were designing a VR/AR app, you need to figure out the menus look and feel, you need to figu…
… discuss with my friends here is that I don’t think that schools teach you how to work with others. Good communication and collaboration skills are underrated. So instead of memorizing so many things, I would rather put more effort into teaching students soft skills, because that’s what builds success in a world where collaboration is key.
…etty much digital these days and you have to be able to “speak” programming even just a little bit. You can be a good designer, but you will most likely work with engineers. Understanding on a certain level the complexity of developing a product is incredibly useful.
…eat for sharing information that everyone has access to and can comment on. I write there UX flows. We are looking at how architects, or designers in general, are doing a particular task, and we are coming up with ideas for what we can do on our end to improve that workflow by means of virtual reality.