Thoughts on getting rose-colored glasses during User Testing

Even though I’ve been deliriously exhausted, I haven’t been able to get this damn smile off my face. Last week concluded the first round of really intensive testing of the new prototype for Vaalia, and I experienced so many thoughts and emotions that I could have never anticipated.

Happy dance!

The past few months have really flown by. I’ve watched as the initial idea for Vaalia took shape into a strategy for a variety of tests, most of which haven’t amounted to much. As a business owner, all you can do is accept this as a part of creating something new — you move on to the next test and do your best to not let those failures slow you down.

However, last week I finally caught a glimpse of something that gives me hope. Confirmation that we’re on the right path. Validation that this strategy is working.

It’s intoxicating.

While I’m glad to finally feel a sense of accomplishment for months of hard work, the biggest thing I find myself doing now is preparing for the fact that not all couples will respond to the test in the same way. One down, but I’ve still got four more to go.

This week I’ve allowed myself to relax a little bit. I’ve already queue’d up the next few couples, and next week I’ll begin the same test with a completely different couple. It’s going to be a long, but very rewarding, couple of months. I’m really looking forward to coming out the other side with a better sense of what works consistently so I can tweak the next prototype, and eventually, start hiring engineers to work on our MVP.

This week I’ve raised a glass of wine to my accomplishments. But on the final week of testing I’ll get to raise a glass of champagne.

Morgan Sherwood is the Founder and CEO of; a service designed to help couples nurture their relationship. If you’re interested in signing up for user testing, visit us at