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In the entertainment arena, content is the name of the game.
In our digital world, consumers are always looking for ways to acquire new content. So, when Netflix introduced their at-home streaming service, it revolutionized the way we consume film. With internet infrastructure advancing in the early 21st century, consumers benefited from fast download speeds and the ability to stream their favorite media at home — vastly expanding the amount of content consumed in any given day.
With Netflix’s success, others quickly followed the same path (such as Disney+, Hulu, Amazon Prime, Peacock, and HBOMax) dominating North America and quickly expanding to the rest of the world (with Hotstar, Viu, and Mubi). While these competitors initially served as challengers to Netflix by offering a new supply of content, the users quickly consumed the supply. The challenge then shifted from competing with rival companies to competing with user consumption. Quality production takes time and SVOD providers can’t keep up. This has resulted in users leaving platforms and earnings reports for top companies, such as Netflix, falling short of predictions.
However, certain Web2 operators were quick to adapt to this change. For example, Hulu bundled with Spotify and offers steep discounts for students. Or, new SVODs, such as Paramount+, offers specific user-demanded content which results in 65+% of their sign ups (Source: Kantar). Even with these pivots, the struggle continues to be meeting user demand and keeping them loyal to the platforms.
Now enters Web3, where we see the opportunity for a new decentralized streaming platform that provides content and promotes user engagement on-chain. Web3 provides the convenience of bundling content, a new way to engage users through community building and ownership, and offers a home for those censored by Web2 platforms.
Vabble’s SVOD capitalizes on this and allows users to become a part of the production process — allowing a group of friends to invest in a film idea and directly interact with the artist through the platform. Once the film is complete, they can seamlessly live-stream media, co-watch with friends over video chat, download content, and unlock exclusive NFT content.
This wide range of features allows Vabble to meet the basic demands of consumers while integrating community features.
Web3, at its core, fosters community growth and Vabble is solving the challenge of user consumption by encouraging user engagement through its interactive, social-based UX. In essence, Vabble is utilizing Web3 technology to redefine the film industry and bring community to our streaming services.
All the fun is over on our socials and we have town halls every second week.
Twitter: https://twitter.com/VabbleApp
Discord: https://discord.gg/vabble
Telegram: https://t.me/vabble
