… customer support agent, each individual is critical to the growth and success of the startup. With limited resources, experience and knowledge, a startup is already at a disadvantage at Day 1. People are the only competitive advantage a startup has over any giant. It’s not just about hiring people who are smarter, better and faster than you. It’s about hiring people who are passionate and best at the things that you don’t want to spend any cycles on. This is not only important to keep your company ahead of competition but also in case you need to pivot.