Sound Cloud Notes

4 C’s of writing for broadcast (important for writing for the ear):

  1. Correctness — accuracy above all else. A must for every area of media. Also as a Christian is essential.
  2. Clarity — writing for the ear means that the audience needs to understand what you’re saying the first time around. Use simple sentences. Flow isn’t great, but that’s ok. Key: know what you’re talking about, be very familiar with the subject.
  3. Conciseness — the most in broadcast in broadcast writing. Are limited with time — you only have a certain amount of time. Look for repetitive or unnecessary words. Only one main idea per sentence. Avoid passive construction.
  4. Color — can paint a picture and transport people into stories. Look for the people to tell the story, they bring color.

Completed circle format — write in a unified fashion. Everything works together. Written to fill the exact amount of time.

Speak about three words per second. (If have 30 seconds, use 90 words).

Dramatic Unity — common broadcast structure

  • Climax — begin with the point of the story, the “so what”?
  • Cause — middle of story, “Why it happened,” or “Circumstances surrounding the event”
  • Effect — context, how it will effect people

Style Rules

  • Use simple sentences — subject, verb, object. Avoid clauses that are interruptory.
  • Look to put titles before names. Avoid apposition.
  • Personalize wherever you can. Be conversational and use the word “you.”
  • Spell out words, symbols. Use slash marks instead of commas.
  • Put ages before names.
  • Use phonetic spelling.
  • Use pronouns sparingly.
  • Approximate numbers. Numbers are very difficult to understand what you can’t see them. 1–12, spell out, 13–999 use numbers for. Can say “15-hundred” instead of one-thousand-five-hundred.
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