…le reason why machines on their own don’t cure our social ills. I call it the law of amplification: For the most part, technology’s impact is to amplify underlying human forces. Amplification means that technology only helps where an intention to help already exists. Amplification means that the internet only educates those who already know how to educate themselves. Amplification means that technology alleviates inequality only with the political will to shrink disparities. In a world where the rich get richer, technology only accelerates inequity.