Apr 27, 2020[FREE EBOOK] — Content Marketer’s Guide To Remote WorkContent marketing looks a lot different when you’re working remotely. As work from home has become commonplace everywhere, many teams these days are finding it difficult to adapt their usual processes to how they work now. Miscommunication, too much back and forth, missed deadlines — these are just some problems…Content Marketing3 min readContent Marketing3 min read
Dec 27, 201910 eCommerce Metrics Your Store Should Measure In 2020With the number of online stores growing by the day, it’s becoming harder for brands to stand out. But the top-grossing stores on Shopify have one thing in common — no, it’s not the deals and discounts they’re offering. …Ecommerce6 min readEcommerce6 min read
Aug 20, 2019Reasons Why Your eCommerce Conversion Rate Is (Super) LowYou’re running various ads to drive traffic to your store. The daily footfall of your online store is also considerable. But when it comes to how many of those visitors turn into subscribers or customers, your eCommerce conversion rate is low. …Ecommerce9 min readEcommerce9 min read
Aug 1, 2019Shopify App Marketing Strategies To 10X Your InstallsShopify is one of the fastest evolving eCommerce platforms in the digital landscape today. And I don’t just mean for brands that are able to take their products online. I am talking about the business opportunities it provides to products. Right from marketing automation to customer engagement, the Shopify app…Ecommerce2 min readEcommerce2 min read
Published in Marketing And Growth Hacking·Mar 26, 2019Are You Double Paying Affiliates For Shoppers Acquired Through SEM Channels?Research establishes that affiliate marketing programmes drive 16% of all online orders. But what if we say that these affiliates could be charging you for sending back your traffic? Or converting a shopper who was already on your store and just about to complete check out? Before you dismiss what…Ecommerce7 min readEcommerce7 min read
Jan 24, 2019Battling The Unseen Cause Of Cart Abandonment: Consumer DistractionsWhen Barilliance reported that over three-fourths of online shoppers choose to leave a site without completing a purchase and that the average cart abandonment rates were hovering around as high as 80%, it was clear that no matter how many advertisements you run to promote your products, there is always…Ecommerce8 min readEcommerce8 min read
Jan 20, 2019Remove Distractions. Increase Conversions. Meet BrandLock!Originally published on the BrandLock blog A typical online business experiences up to 80% of cart abandonment rate on an average. The reasons are many, but what most of them get classified under, are distractions — better deals on coupon sites, offers from competitors and sometimes even ads and videos…Ecommerce2 min readEcommerce2 min read
Dec 15, 2018Fotor: The Photo Editor Social Media Managers Need This Holiday SeasonOriginally published on my blog If there is one all-important design element that works in favour of a banner ad or a social media post or even a YouTube channel, it is the combination of the design’s visual appeal and an easy-to-grasp message it seeks to convey. A skilled and…Social Media5 min readSocial Media5 min read
Published in Marketing And Growth Hacking·Nov 30, 2018Is GIF Sharing The Next Marketing Hack For Mobile Games?Thousands of mobile games are being added to the app stores every day. While this is definitely giving each one of us plenty of options to keep the boredom at bay, it is getting tougher for these app developers to acquire and keep their players engaged. As app marketers and…Growth Hacking6 min readGrowth Hacking6 min read
Published in Marketing And Growth Hacking·Nov 1, 2018How to design your mobile game for maximum viralityOriginally published on Gamesindustry.biz & posted on account for Viral Patel With Facebook clamping down on app invites, GetSocial COO Viral Patel offers tips on acquiring users organically through other channels Until earlier this year, user-get-user referral marketing through Facebook had proven to be a popular source of organic user…Growth Hacking7 min readGrowth Hacking7 min read
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