Instagram Hash Tags For Marketing Your Vape Business
Vapers love Instagram. It’s one of the best places to gain a following for younger social media users, and vaping has a young audience. As vape industry consultants, VapeMentors strongly advises that all vape brands have some sort of Instagram
The majority of Instagram users fall in the age range of 18 to 29, a.k.a “Millenials”. Millenials are very active on social media, so it’s obvious why vape brands are killing it on Instagram. But Instagram is not the only place where Millenials hang out, and these hash tags can also be used on Facebook and Twitter. Here are some quick stats according to Simple E Liquid and Pew Research Center.
82% of online adults ages 18 to 29 use Facebook.
55% of online adults ages 18 to 29 use Instagram
32% of 18 to 29 year olds use Twitter.Here’s a guide from the VapeMentors
They are perfect matches.
Top Hashtags For Vapestagram Posts
These hash tags you absolutely must include at some point in your social media campaigns (and what they mean to the user):
#vaping101 — For the complete noob, this is good for reaching out to newly enshrined vapers. Search for questions asked using this hashtag and educate potential customers with information about your products and vaping fundamentals. Among the most common topics covered are ecigs, how they work and the various e-liquids flavors available for purchase.
#vape/#vaping/#Ecig/#Ecigs — From hilarious to nefarious, there are no limits to these ones. Virtually every B2C or B2B post should include these hashtags. However it should never be the ONLY one you use since it’s too broad and unrefined. These posts also often include regulatory news and updates affecting the larger vaping community.
#Ecigarettes/#ecigs — #Ecigarettes tends to be an industry hashtag, used by business owners and advocates to disseminate insight on the latest research and health reports regarding vaping. It’s not uncommon to run across posts from vape shops and manufacturers promoting their products so you should too.
#vapecommunity — As it sounds, #vapecommunity was created by vapers for vapers.
#vapers — More than just product information, this hashtag surfaces news and entertainment, including internet memes, created for the vaping community.
#ecigdeals — For… deals on Ecigs. Your customers are always looking for a deal, and #ecigdeals is the perfect place to promote your latest sale. Be prepared to stand out among your competitors.
#VapeNation/#VapeLife/#VapeCommunity/#VapeFam — Connect with link minded people who support vaping in all forms and fashions. These hashtags are a great source of pride for the entire community, come one and call all! Many times you’ll see these used for defining what it’s like to be a “vaper”, or for calling out to vaping’s larger definition: a lifestyle under attack . Vaping enthusiasts from around the world are connecting in solidarity and sharing in the message using these hashtags.
#VapePorn — No doubt controversial, VapePorn is on the extreme end of vaping culture. It’s not sexual by default — “porn” is often added as a suffix to many other hashtags like #foodporn or even #jazzporn. Use this in only very specific (but eye-catching) posts that showcase impressive artwork or products. Not for every brand.
#CloudChasing/#CloudChaser/#VapeTricks/#VGod — Tricks anyone? These are lifestyle hashtags targeting the more extreme vape community. Use them to share an amazing trick and boost your brand among younger vapers. Not for noobs or Baby Boomers.
(Click the link and scroll to the bottom of the post for the bonus)
These are only a few of the many hashtags you can tag to your posts, pictures and videos on Instagram and Twitter. The more hashtags the merrier, just remember it’s about more than posting. It’s about engagement and a #conversation with your customer is the best way to build your brand.
Effective engagement requires interaction with your customers, and one of the best ways to immerse yourself into the online vaping community is through hashtags.