Survey Cites Popular E Liquid Flavors

When you put tobacco-flavored e-liquids up against fruity and dessert flavors, tobacco gets trounced, a study has found.
The expansive survey shows that sweet juices are heavily favored over their tobacco-flavored counterparts. Fruit, dessert and candy flavors were the top choice of a whopping 89 percent of those surveyed. Tobacco, meanwhile, came in at 2 percent, beating out coffee and mint — and that’s about it.
The survey was conducted by Dr. Konstantinos Farsalinos in response to a request from the FDA for comments on the use of flavorings in e-liquids. The doctor ended up assembling one of the most comprehensive data sets we’ve seen to date addressing the topic. Farsalinos’ survey is impressive in both size and breadth. The online questionnaire was completed by over 69,000 American adult vapers, making it one of the largest consolidated efforts to research vapers’ e-liquid preferences.
The FDA’s appeal comes after months of warnings about the effects of flavored e-liquid on vulnerable populations, which resulted in the passage of a city-wide ban on flavored e-liquids in San Francisco in June.
In looking at the role flavors play for everyday vapers, Farsalinos’ work confirms something the vapor industry has known for a long time: non-tobacco flavors are popular among both new and old vapers, and they can even play a pivotal role in the cessation process.
In a post to his blog, Farsalinos notes that his survey, taken at face value, counters studies that have been used to justify increased regulation of flavors. He also argues that the survey proves flavor variety is virtually indispensable to the success of vaping as a smoking cessation tool. According to his polling, 89 percent of respondents said that they used vapor products to help quit cigarettes and 78 percent emphasized that they use products because they’ve found flavors they like.
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