6 Simple Way to Design a Website to Generate Maximum Leads
Is your website driving leads for your business? Most B2B or B2C companies are struggling with creating online lead generation strategies through their website. They’re confused about where to begin and how to begin.
To create one, you need to know what works best and why it works in maximizing the leads. We’ll go over some quick ways in this post that work to optimize your website for lead generation.
1 — Include contact details
To promote a professional, it is very important to provide a contact number on the website. It is not necessary that the customers will call you every time but it can develop trust-building. A well-designed website is not just going to attract maximum leads but also grow the trust factor of the website owner.
2 — Include testimonials and trust signals
Testimonials can be a great way to bind the marketing power of “social proof,” so long as your visitors believe those testimonials from happy clients and clients come from real, live people. Adding photos to your testimonial page can help you make more clients by convincing your audience that there are real live people behind all those shining reviews.
3 — Deliver your message with an explainer video
Sometimes it’s essential to capture the attention of your visitor differently. Using an explainer video to describe your product or service can help your conversion number shoot through the roof. A successful explainer video will attract, entertain and educate the viewer.
4 — Make It Mobile-Friendly
According to researchers people are spending more than 5 hours on their smartphones in a day. More than half of smartphone users have discovered a new product or company when searching on their smartphones. If having a responsive website for mobile devices isn’t the highest importance for you, be careful. Your top competitors have possibly already made sure that their site is mobile friendly. Don’t drop a huge portion of potential customers. Make your website responsive.
5 — SEO-Optimized To go from SEO-friendly to SEO-performing, a great contract of SEO work must be done before your lead generation website goes live. If these below points work is done, your website will increase in visibility for organic search inquiries from people looking for the services and products you sell.
A. Keyword Research and Keyword Strategy
B. Sitemap
C. Custom Title Tags
D. Custom Meta Description Tags
E. Header Tags
F. Optimized Body Content
6 — Conversion Optimization: Calls to Action
Using a fixed call to action (CTA) banner at the top or bottom of the page. CTA button color and text often have a significant impact on conversions. Button color should be stable across the website and unique to the primary CTA. If secondary CTAs are used, the color scheme should be different.
About the Company
With more than 7 years of experience in custom web development and supporting web applications, Vardaam Web Solutions Pvt. Ltd. has become a “one-stop” reliable vendor to provide you the best custom web application.
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