India has a huge craze for movies and it is increasing from one generation to another. Theatres have long been a great source of entertainment. Also, now with the changing times and the rise of OTT platforms, the competition is getting tougher.
The theatre has been a source of screening movies for years. People welcome their favourite actor’s films and celebrate the release day like a festival. Waiting in line for tickets, going to the theatre just in time, screaming out of our lungs for our favourite actors, enjoying the movie, and finally walking out of the theatre with a happy heart — This is the cinema experience.
OTT platforms offer users a wide variety of media creation. With the changing lifestyle of people and the use of electronic gadgets with affordable internet services, OTT platforms are becoming more popular.
OTT Vs Theatres have both advantages and disadvantages. Watching a movie in a theatre is a beautiful cinematic experience, but OTT platforms allow you to watch a movie at your own pace.
Watching movies at home is more comforting, but it also means more pauses and breaks. On the other hand, you could enjoy your movie in a theatre without any disturbance. However, OTT does not offer the same visual experience and sound system that you get in a cinema theatre.
Many producers choose to release their small-budget films directly on OTT platforms. It’s difficult to release low-budget films and unfamiliar names on the big screen. Due to the competition, it is also difficult to make a huge profit from a theatrical release. So OTT is a better option.
Theatres charge depending on the film and seat. Whereas, OTT platforms charge on a monthly and yearly basis as per plans offering different content and features. One advantage of OTT is that they offer a variety of content to non-subscribers as well. So, in terms of pricing, OTT platforms are very affordable and cheaper compared to theatres.
As a viewer, if you value the vibe of watching a movie on the big screen, you will choose to go to the theatre. Whereas, if your convenience is more important, you will prefer OTT platforms more. Thus, in many ways, OTT platforms and theatres help each other by bringing entertainment lovers together.
