Did you know you can use QR codes to get more connections on LinkedIn?
Most people didn’t!
Understandably, this is a relatively new feature that went under the radar for many people.
And as we’re about to cover below, one of its main uses has to do with meeting people offline and staying in touch on LinkedIn.
Imagine you’re at a networking event in person and you want to connect with someone on LinkedIn.
Instead of dictating your name or handing them your phone, which gets awkward and time-consuming, you can simply open your QR code and they’ll scan it with their phone for instant access.
Easy, right?
By the end of this guide, you’ll know everything you need to know about using LinkedIn QR codes. Such as:
- How LinkedIn QR codes work
- Top 5 benefits and why you should be using LinkedIn QR codes to boost your connections
- How and where to start using your QR codes to get more LinkedIn leads
- How to create, customize, and share your codes
- Other ways to create QR codes online for free
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What Is A LinkedIn QR Code And How Does It Work?
First things first, what is a LinkedIn QR code, exactly?
Essentially, the feature provides a simple and efficient way to find LinkedIn members, and then, connect with them by quickly scanning the code.
In order to make your LinkedIn profile easier to access, you can create a QR code that connects your contacts with your LinkedIn after being scanned. Though, it’s important to note that the LinkedIn QR generator works specifically for personal profiles and NOT for your LinkedIn business page.
Each user on LinkedIn has their own unique QR code and we’ll show you how to set up yours below.
But first, let’s go over some benefits.
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Top 5 Benefits Of Using LinkedIn QR Codes
LinkedIn QR codes offer several benefits that can enhance your networking experience on the platform.
The main benefits are as follows:
- Convenience and ease of use: Simply put, LinkedIn QR codes eliminate the need for manual searching and typing names and profiles. With a simple scan, you can instantly connect with someone on LinkedIn, saving both you and the recipient time and effort.
- Easier networking: Traditional business cards get often get lost or forgotten, especially at trade conferences where everyone gives one away. By using LinkedIn QR codes, you ensure your connections are immediate and long-lasting. It’s also easier to go through your latest connections on LinkedIn than manually look up information from business cards.
- Fast transition from offline to online: Instead of manually showing your QR code to people in person, you can also include it in your physical marketing materials, such as brochures, trade show materials, presentation slides, and so on. If you connect here, outreach and personalization also become easier.
- Curiosity: Assuming you’ve had some prior engagement with your prospect before, they might be curious as to what’s behind your QR code if they trust you. And then, if they’ve landed on your LinkedIn profile after scanning it, they might be more likely to connect with you since they’re already there. As opposed to manually entering your anime or profile URL.
- Shareability: Finally, LinkedIn QR codes can be easily shared through other channels. You can share your code via email, Facebook Messenger, WhatsApp, and other social media. This makes it even easier to extend your professional network outside of in-person events.
That said, the main application you’ll want to focus on is getting leads.
Here’s how that works.
How And Where To Use QR Codes To Get More Leads On LinkedIn
Now, in terms of practical steps, to get the most out of your LinkedIn QR codes, here’s where you can use them.
Business cards
The next time you attend an in-person networking event, make sure you have your LinkedIn QR code available.
Instead of relying on business cards, encourage people to scan your code for an immediate and hassle-free connection.
Presentation slides
Including QR codes in your presentation can boost audience engagement and make it easier for them to connect with you on LinkedIn.
All you have to do is add a QR code on the relevant slides so that your attendees can pull out their phones to take a picture.
This allows them to instantly connect with you, follow your updates, and potentially become valuable leads.
It’s also much easier to track who connected with you and from where.
Website
Your website is a centralized hub for your online presence.
By including a QR code on it, you encourage visitors to engage with your LinkedIn profile.
To be more specific, you can place it on your homepage, about page, or contact page.
This enables visitors to explore your expertise, learn more about your background, and connect with you professionally.
Email signatures
Every email you send is an opportunity to promote your LinkedIn profile and to expand your network.
By including a QR code in your signature, you make it easy and convenient for your recipients to connect with you with just a quick scan.
This can be especially effective when reaching out to potential clients, job prospects, or even partners.
Make sure to add a quick call-to-action like “scan to connect professionally” and you’ll present an opportunity to generate new leads and connections easily.
Physical marketing materials
Include your QR code in your printed materials like brochures, trade show materials, and even presentation slides.
Depending on the medium, this seamless transition from offline to online can lead to valuable connections.
Digital content
Even when consuming content digitally, people have their phones with them at all times.
This makes it an easy option to include your QR code within your presentation slides, social media covers, resume, web content, eBooks, and so on.
Finally, you can also include it in your email signature or manually send it to someone over email, Facebook Messenger, and so on.
Other places you can include your QR codes include:
- Trade show brochures.
- Flyers.
- Vehicle signages.
- Merchandise.
- Roll-up banners.
- Paper documents.
- Proposals.
- And more.
Done right, this can greatly contribute to your agency’s growth.
Make sure you’re following our LinkedIn best practices as well if you want to generate demand properly too.
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