Vendbridge AGThe 3 elements of a Pain PointThe concept of a Pain Point has gained a lot of traction and is very widely used today in business in general and innovation in particular…Feb 11, 2022Feb 11, 2022
Vendbridge AGCompanies play Chinese WhisperCompanies struggle to understand what their customers really want. One reason is because organizations tend to distort customer input at…Dec 19, 2018Dec 19, 2018
Vendbridge AGChanging client needs in banking: It’s a trust crisis — So what?Recently, a CEO of a Swiss private bank explained to us, what wealthy bank clients expect from a bank. It’s all about the relationship, he…Feb 9, 2017Feb 9, 2017
Vendbridge AGTo grow in a market,a company needs products that offer either greater value or a lower price. From a financial perspective, the former is more attractive…Jan 24, 2017Jan 24, 2017
Vendbridge AGQuality is meaningless: Why in #Innovation the concrete wins over the abstract.All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality»…Jan 18, 2017Jan 18, 2017
