How to Create a Strong Culture With Your Long Distance Employees

As the founder and visionary of your company, you define your own company culture and values. When you’re working with a virtual team, it’s important to think proactively about specific ways to develop a culture that supports remote collaboration.

Creating a strong culture starts with communicating your values and hiring the right employees who share and embody those beliefs. It also depends on you encouraging team communication and camaraderie, as well as, recognizing and appreciating your team for a job well done.

To give you a jumpstart on creating a successful virtual culture, here are four tips (and a few examples from successful companies and entrepreneurs):

1. Choose the right talent. Take the time to find the right people — who are committed to your values and to working virtually — and it will all feel effortless. We suggest looking for exceptional companies that you can trust to provide resources that will uphold your company brand and values. When it comes to remote work, the old adage “you get what you pay for” often rings very true. Be wary of seeking out remote work for the sole purpose of finding ‘cheap labor.’ More often than not, we’ve seen this approach cost business owners far more in the long run.

2. Set up regular video meetings. Face-to-face conversation, even via video chat, is far superior to a phone call. Schedule regular video chats to touch base with long-distance employees. Author and entrepreneur Mike Michalowicz (The Toilet Paper Entrepreneur and The Pumpkin Plan) uses Skype to check in on operations by virtually touring his manufacturing shop and touching base with the shop’s manager via video chat.

3. Encourage conversation and camaraderie. The absence of a water cooler does not make water cooler conversation unnecessary. Consider giving your employees a forum to chat casually, as they would across an office or lunchroom table. Communication tools like Slack are an excellent medium, and are used by many companies to organize group conversations, but also to share links, videos, and friendly conversation.

4. Recognition & Reward: Many companies choose to implement recognition (think employee-of-the-month) or reward programs as appreciation for a job well done. Consider how you’ll regularly motivate and encourage remote employees to do their best — and how you’ll convey your sincere thanks when they knock it out of the park.

Need help finding the right people for your virtual team? Both Worldwide101 and VentureDevs take the work out of finding qualified, vetted, and trusted remote individuals to add to your team. We partner with our clients to carefully select virtual employees and craft remote teams that are both appropriate for the task at hand and also a perfect fit for our clients’ larger team and company overall.

This is part of a series offering strategies and tips to best leverage a remote team for your business. You may also be interested in:

How to Scale Your Business Using a Remote Team

How to Shift Your Management Style & Lead a Successful Remote Team

Maximize Your Remote Team Performance: Focus on Deliverables Over Attendance

3 Tips for Creating Solid Processes to Support Your Remote Team

Essential Tools for Remote Team Collaboration & Engagement

The Benefits of Embracing A Flexible Work Schedule With Your Remote Workforce