Vero BianchiniBranding: shifting sounds without changing your tuneI recently scoffed at what I regarded as the latest in a long series of “sell outs” of one of my favourite bands as a teenager. For many of…Aug 3, 2017Aug 3, 2017
Vero BianchiniThe Middle is dead, long live the Middle!I work at market research for the FMCG industry, and I’m fascinated by it. One of the things I love the most about supermarkets and grocery…Jul 16, 2017Jul 16, 2017
Vero BianchiniPremiumising TourismYou probably though about something on the lines of the picture, right? Luxury hotels, yachts, cruises.Jun 24, 2017Jun 24, 2017