Chris WestinJournal of Beautiful BusinessWhy Are You Writing?Beyond spelling, beyond grammar, beyond “the idea,” what are you trying to do?Nov 18, 2021Nov 18, 2021
Chris WestI love the idea of asking 'What If' continually.It's this relentless curiosity that makes life interesting (and having had the privilege of a peek inside X - it's also what makes X one of…Mar 16, 2021Mar 16, 2021
Chris WestinVerbal IdentityWhat can brands learn from Richard Dawkins?Science isn’t the enemy of creativity.Jul 3, 2015Jul 3, 2015
Chris WestinVerbal IdentitySpend 50% less time writing.(Even better, spend less time reading what other people have written.)Apr 2, 2015Apr 2, 2015
Chris WestinVerbal IdentityWhy do brands need narratives?And how do you give a tangible narrative to an intangible product?Mar 30, 2015Mar 30, 2015