Chris WestinJournal of Beautiful BusinessWhy Are You Writing?Beyond spelling, beyond grammar, beyond “the idea,” what are you trying to do?·6 min read·Nov 18, 2021----
Chris WestI love the idea of asking 'What If' continually.It's this relentless curiosity that makes life interesting (and having had the privilege of a peek inside X - it's also what makes X one of…1 min read·Mar 16, 2021----
Chris WestinVerbal IdentityWhat can brands learn from Richard Dawkins?Science isn’t the enemy of creativity.3 min read·Jul 3, 2015----
Chris WestinVerbal IdentitySpend 50% less time writing.(Even better, spend less time reading what other people have written.)4 min read·Apr 2, 2015----
Chris WestinVerbal IdentityWhy do brands need narratives?And how do you give a tangible narrative to an intangible product?4 min read·Mar 30, 2015----