Three Senate Democrats have directed a letter to the Federal Trade Commission (FTC) insisting it fully enforce its “Made in the USA” labeling standards in the aftermath of recent agency decisions to settle with companies that allegedly marketed foreign-made goods as domestically produced. Sen. Sherrod Brown of Ohio, Sen. Chris…

The Trump Administration recently announced that trade ministers from the U.S., Mexico, and Canada have reached a deal to revise the North American Free Trade Agreement (NAFTA). The revised agreement is known as The United States-Mexico-Canada Agreement or USMCA. The USMCA, formerly known as NAFTA, is the largest trade agreement…

“The Verity Effect™” is the chain reaction of intra-industry organizations succumbing to the consumer demand for increased transparency. The Verity Effect™ will drive a rapid adoption of our services by creating a new standard, in which companies and their product claims are independently, objectively authenticated. The Verity Effect™ is a…

Recall Risk Management and Instant Notification provides an immediate pathway to remediation when issues arise. Verity One™ will provide the opportunity to deliver valuable information such as contact and delivery data, safety guidelines, product warnings, recalls, and recommended usage in real-time directly to the end users smartphone. …

Truth Matters Manufacturers, retailers, and consumers currently rely on supply chains to confirm their country of origin and other marketing claims without any form of secondary authentication. Marketing fraud and counterfeit products are an epidemic in today’s global economy as determined by a report from KPMG/FICCI titled “Illicit trade: Fueling…

Blockchain, Artificial Intelligence, and The Internet of Things Internet of Things (IoT), Blockchain and Artificial Intelligence (AI) are the three most groundbreaking emerging technologies in today’s tech industry. Verity cohesively employs all three in order to increase efficiency, transparency, and legitimacy in product assertions; namely, Made in USA, Organic, Halal…

The Internet of Things (IoT) is a network of physical devices that are connected to the internet and thus communicate with each other. IoT is comprised of a diverse range of devices and everyday gadgets that utilize embedded technology to communicate and interact with the external environment, all via the…

Artificial intelligence (AI) is the ability of a computer or machine to mimic human cognitive functions such as “learning” and “problem-solving”. Artificial intelligence can be used to monitor data autonomously, which eliminates the need for vast amounts of manpower. The future of artificial intelligence is limitless and Verity plans to be at the forefront by leveraging IBM’s Watson Artificial Intelligence software for sophisticated analytical problem solving and database management.

Blockchain is a data structure that is decentralized, secure, censorship-resistant, immutable, borderless, neutral, and transparent. Decentralization is achieved by distributing the ledger (the record of transactions made on the blockchain) to all the computers in the database. This immutable mode of record administration eliminates the need for any central entity…