Watch any movie or series these days and you are bound to come across a brand or a product featured in a scene. This isn’t new, for decades the “Big, and Small Screen” has had an active relationship with products and brands.

Producers always require props to fill in a scene and will make concessions for products. Then there are the times that a brand wants to achieve market penetration, in these cases, for the limelight their products or services receive, they offer compensations to the cost of production.

Occasionally, brands go the distance and commission a show in order to promote their goods. The many cartoons of the 80’s and 90’s are a good example of this. Transformers, He-Man, She-Ra and G.I. Joe would not have been a part of our childhood if not for the toy lines they were promoting.

There are countless articles on the impact of culture on marketing circulating today. I thought it would be interesting to turn it around, and look at how Marketing has influenced our global Culture. In this piece, we will explore four examples that were selected for their relatability.

To begin, let’s set some parameters for this article. Here are my definitions on the words.

Marketing : The activity, institutions, and the processes for creating, communicating, delivering and exchanging offerings that have a value for customers, clients, partners, and society at large.

Culture : The ideas, customs, and social behaviour of a…

Vernon David @ LFM

Creator - Curator -Collaborator

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