MobileGo Investment Review
Overview: MobileGo is a smart contract token and the centerpiece of three decentralized cryptocurrency gaming products.
- Product one: A decentralized virtual content marketplace. In essence, this is a third-party market for buying, selling and trading in-game content. The MobileGo marketplace will allow gamer to gamer transactions using smart contracts and conducted in MobileGo tokens.
- Product two: Gamer to gamer match play. Gamers love to compete and they love to wager. MobileGo will offer gamers the chance to set up competitions with each other based on mobile gameplay results.
- Product three: Decentralized tournaments. E-Sports is a $1.1. billion market and the only gaming sector not represented in mobile gaming is E-Sports, until now with MobileGo. MobileGo decentralized tournaments will allow gamers to create tournaments and compete for prizes.
MobileGo allows for the creation of all three of these innovations on its blockchain. All of these products will exist inside the GamerCredits Mobile Gaming store.
The GameCredits store is a mobile application that will offer mainstream games for play.
According to the MobileGo whitepaper:
“After two years of development with gaming industry leaders, Datcroft LTD., Gamecredits is near completion of development of the first crypto mobile gaming store. This mobile gaming store has a proprietary payment gateway that allows gamers to use Gamecredits to buy in-game content. Gamecredits can be acquired with credit cards and other local payment methods within this gateway. Over 300 games from 150 developers are already signed on and the Gamecredits Mobile Store is scheduled to release in early Q2 of 2017.”
The Gamecredits Mobile Store is an android application that will host thousands of mainstream mobile games from across the world. The store will accept Gamecredits (GAME), an open source POW cryptocurrency, as its primary payment and transaction currency.
Gamecredits is a POW script coin. It serves very well as a form of currency for payments., has an established brand and a large following of supporters. However, we believe in the development of decentralized smart contract technological solutions for the gaming industry. To create these solutions within our mobile application we need a smart contract token. MobileGo is that token.
MobileGo will be used for E-Sports tournaments. Essentially using smart contracts to allow any gamer on the store to enter a tournament and use 5 dollars of MGO to compete. Thousands can Play, various people can win from pots of hundreds to thousands.
More and more game developers are struggling to successfully monetize their games as Google Play and Apple Store have monopolized the industry outside of China. We offer many advantages. The three biggest advantages are:
- 10% revenue fees vs. 30% with Google Play and Apple Store
2. Bi-weekly payouts vs. 60 day hold with Google Play and Apple Store
3. Store Visibility. We will actively help promote the games in our store.
Gamers want three things: savings, convenience and entertainment value. Game developers on our platform understand that for cryptocurrency to work in the gaming industry they must pass down savings to gamers in the form of discounts and incentives.
Our platform is being built to house everything under one roof. We will be the first mobile gaming store to offer centralized tournaments, decentralized tournaments, gamer match play, and a virtual marketplace.
Allocation of Funds
During their crowdfunding ICO, MobileGo raised $53 million.
- 50% will go to direct marketing
• 20% to MobileGo development including virtual marketplace, decentralized tournament play and gamer to gamer match play
- 30% reserved for legal fees, licenses, payment processing float and partnership development and branding.
Our mobile gaming platform is already built. Therefore, unlike most other crowdsale projects, we are ready to go to market. Acquiring a critical mass of players is key to market penetration. Our platform is a for profit model. The more gamers we acquire, the more revenue we generate on the platform, and the more profits we can generate.
As detailed on our whitepaper, the average industry cost per gamer acquisition is $1.50. We project our average annual profit per gamer around $5.30. In essence, our marketing budget cannot be too large. The more gamers we acquire to use the platform, the larger the profit cycle projects to be.
Distribution of MobileGo
Tokens 100 Million
Total 70 Million to crowdsale participants
30 Million retained by the MobileGo Foundation for crowdsale marketing, mobile platform partnerships, employee expansion and future development over the next 5 years. These tokens will be held in a multi-signature wallet.
MobileGo’s Token BuyBack Plan
MobileGo’s Token BuyBack Plan As stated in the whitepaper, MobileGo plans to use 10% of the profits generated through the mobile gaming store to buy back MobileGo tokens. Currently the plan is to have this buyback occur quarterly. As time goes by and if profits increase, we may increase the interval to a month to month basis. Since MobileGo is a dual blockchain token, some MobileGo tokens will be Ethereum blockchain tokens and some MobileGo tokens will be Waves blockchain tokens. Therefore it is our intention to buy back tokens on both the Waves decentralized marketplace called Tidex and on at least one Ethereum decentralized marketplace like Crypto Derivatives market.
In this way, both sets of token holders will have an equal opportunity to have tokens bought back without having to swap their assets from one blockchain to another. Buy backs will not occur on public exchanges because there is no way to fairly allocate buy backs assuming MobileGo tokens are on multiple exchanges at that time. Buy backs will be set at the average current market BID price for MobileGo.
Therefore, buy backs will be very much like a buy wall, allowing token holders to sell into it at the current market price. For example, if the mobile store’s quarterly profit is $1 million, then ten percent or $100k would be used for buying back tokens. Buy walls equal to $100k would be placed at the current market price. All MobileGo tokens that are bought back in this fashion will be burnt and destroyed. In this way, the supply of MobileGo tokens will decrease and MobileGo will become more scarce as time goes by.
Marketing of MobileGo
The single greatest challenge MobileGo faces apart from delivery of the GameCredits Platform and user experience, is marketing.
In other words, user adoption and gaining mass market appeal.
As mentioned previously, MobileGo raised $53 Million and plan on using 50% for marketing. MGO plans to incorporate both traditional and non-traditional marketing methods with social media and market focused endeavors which includes marketing to the Twitch audience. Twitch is the world’s leading video platform and community for gamers. More than 45 million gamers gather every month on switch to broadcast, watch and chat about gaming.
MobileGo plans to incorporate the following marketing strategy:
- Referrals: MGO anticipates that the average gamer will recommends 3 friends, however MGO is taking a conservative approach and factoring in a referral of 1: 1.
- Targeted Facebook ads
- YouTube ads
- Twitch streamer sponsorship
- Sponsoring gaming tournaments
- Gaming websites ads
- Twitch ads
- Sponsoring pro gaming teams
Team Background
Combined, the MobileGo team has over 25 years’ experience in game development, managing gaming revenues and game marketing, successfully acquiring over 13 million gamers to their games. In addition, the team has over 15 years combined experience in payment processing engineering, big data technology and enterprise solution development.
Sergey Sholom, PhD
As a teenager, Sergey was a championship level gamer and created the first large gamer group tournaments in Russia for Quake. After receiving a PhD in mathematical modeling, Sergey founded Datcroft Games Ltd. in 2004. Over the last 13 years, Datcroft has developed multiple worldwide popular games with registered users exceeding 13 million gamers. Sergey continues to oversee a company of over 100 employees that continues to bring new cutting-edge games to market. Datcroft’s latest game Pixel Wars, to be released in May, has already received critical acclaim. Sergey has been a proponent of using blockchain technology to solve many problems in the gaming industry. He has traveled the world giving lectures and talks about the need for payment processing solutions and gameplay environments that give game developers more profits and gamers more options and experiences by using the blockchain.
Vesselin Peev
Vesselin is the lead platform developer for the Gamecredits Mobile. Vesselin brings 15 years of engineering experience. His clients have included major telecom companies and enterprise level solutions for recruiting companies Recrutix and monster.com built upon big data technology. Vesselin’s security certificates include CanCERT, EWA Government systems, IIT and ISSEA
Nikola Djokic, CTO
Nikola has 12+ years of experience in operations and engineering. Nikola worked at IGT, one of the world’s leading companies in the area of gambling-related development, where he was a technical and team lead and architect and development operations lead. Nikola has a master’s degree in engineering with a thesis in payment processing engineering.
Maxim Sholom, PhD
Maxim brings more than 12 years in gaming industry. Maxim has been the award-winning producer of games like Get The Gun. Maxim’s game development projects have brought him respect worldwide in the gaming industry. For the last two years Maxim has been overseeing the development and design teams behind the Gamecredits Mobile Store. As chief architect of the mobile platform, Maxim has overseen the functional integration and intuitive design of the system
Bok Khoo, Ethereum Dev BEc,AIAA, Director and Consultant
Bok is an actuary and quantitative software developer with over 28 years of industry experience. Bok has been working with clients from bank and corporate treasuries, investment managers, government entities, exchanges and financial soft vendors in Australia, New Zealand, Asia, the UK and Europe. Bok, also known as the BokkyPooBah on Ethereum.StackExchange.com, github.com and reddit.com/r/ethereum, is now working to bring decentralized trustless exchanges (https://cryptoderivatives.market/) and traditional fiat financial instruments to the Ethereum trusted and decentralized blockchain platform.
Project Timeline
April 25th -May 24th: MobileGo crowdsale
May -June: Gamecredits Mobile Store Public Launch
May -June: Gamecredits accepted for mobile store games and in-game content purchases
June -August: marketing funds deployed
July -August: first centralized tournaments on platform Q4 2017 complete gamification of mobile platform including MobileGo token integration into player profiles, statuses, and rewards
Q4 2017 -complete decentralized virtual gamer marketplace
Q1 2018 -complete integration of decentralized gamer matches and decentralized gamer tournaments
Trend Analysis
In 2016, global gaming industry revenue was $99.6 billion. By 2019, the industry is expected to grow by 20% to $118.6 billion.
Of that growth, the global mobile gaming market is the fastest growing sector. The mobile gaming market was $36.7 billion in 2016. At current growth rates, the mobile gaming market is expected to grow 58% to $58.1 billion by 2020.
The region of greatest growth in mobile gaming markets is Asia, which consists of 49% of all smart phones users.
The largest concentration of mobile gaming platforms is in China. China represents 30.2% of the world’s smartphone users. 73.3% of these smart -phones are Android. As a result, most of mobile gaming revenues are generated on Android devices. In China, there are over 200 successful third party mobile stores.
Conclusion
The mobile gaming sector is primed and ready to explode. It is a market that has untapped potential and the clear decentralized blockchain leader in this area is MobileGo and GameCredits. With their vast amounts of experience in this sector it only makes sense that they have clearly positioned themselves to dominate each aspect of the gaming sector.
The biggest challenge that MobileGo faces is in fact brand awareness and user adoption. In the gaming sector, customer acquisition is paramount to the success of any venture in this industry. The executive team at MobileGo is clearly aware of this major hurdle and with the $53million dollars that they have raised in their crowd funding, they are ready to use 50% toward this very issue.
Execution of course, is another concern, but with such an experienced team, I find it difficult to believe that they will not execute and meet their project milestones. As we go into summer, the timing of their launch of MobileGo and the rise of GameCredits lends itself to perhaps the perfect storm. I see huge potential for MobileGo.
