Fantasy 6 Sports Inc announces it has established Fantasy 360 Technologies Inc. (“Fantasy 360”), a new technology subsidiary specializing in virtual reality (“VR”) and devoted to 360 degrees of immersive experiences in sports, games and entertainment.

Fantasy 360 allows Fantasy 6 to effectively tap into the fast-growing market built on immersive experiences in which fans use VR devices to either play games or watch live sporting events and concerts as if they are actually in the venue real-time. According to Digi-Capital’s new Augmented/Virtual Reality Report 2015, the AR/VR market could hit $150 billion in revenues by 2020.

“Having the ability to immerse oneself in a live sporting event, concert or video game and, thereby, virtually be in the game, concert or other event is an extraordinary experience,” said Shafin Diamond Tejani, Chief Executive Officer of Fantasy 6.

The creation of Fantasy 360 is a natural extension of the successful track record Fantasy 6 has developed since its launch in the spring of 2015. The past year has seen Fantasy 6 sign a $1.5 million memorandum of understanding to provide the the BC Sports Hall of Fame in Vancouver with a series of new galleries and exhibits featuring immersive sports technologies and innovative new VR applications around hockey, football, soccer, baseball, basketball, auto racing, the Olympics, and more. Fantasy 6 also built a dynamic 360 virtual arena that was showcased in Toronto in September of this year and in Winnipeg last month.

“On the one hand, we’re building VR games and experiences to allow fans to score on a shootout against their favourite hockey goaltender or parachute out of an airplane to save the world,” said Tejani.

“On the other hand, we’re already locked in on the ever-expanding role of VR for corporate staff training, from pilots in jet simulators to police preparing for ground situations. The combination of the two markets easily makes AR/VR one of the most robust sectors in tech and we plan to be among the innovators in the space.”