In fact, it’s one of the reasons why I’m so surprised Snapchat hasn’t allowed live-streaming video yet. (For any major social platform not to have live video capabilities is stunning and borderline silly.)
My Two Cents on Instagram Stories and the Evolution of Social Platform
Gary Vaynerchuk
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What if Instagram came to launched a live feature instead? That would make them stand out waaaaay above Snapchat.

It will require a lot of creativity to put in a live feature on Instagram that will not distort Instagram’s familiar interface, but it would be worth a try.

There’s really nothing wrong about one social media platform learning and applying what is in other platforms to theirs. To me, being able to stand out far above the competition with a feature they may have overlooked is the beauty of innovation.

Nice post, Gary, as always. ☺