VictahHow Legal Risk Creeps into the Creative ProcessThis post originally appeared on The Percolate Blog.Oct 23, 2015Oct 23, 2015
VictahWork Culture: The Inward Elements of a BrandWe’ve stated before that when we at Percolate use the word “brand,” we define it as the sum total of interactions an organization has with…Sep 8, 2015Sep 8, 2015
VictahAlphabet Clears the Path for Better Brand Management at GoogleGoogle’s recent announcement — that it will no longer be “Google” but Alphabet, a holding company which will include the core Google…Aug 18, 2015Aug 18, 2015
VictahThree Brand Management Strategies That Should Have FailedBut just like in the physical sciences, sometimes experiments produce unexpected results. At the end of the day, if you’ve managed to build…Jul 20, 2015Jul 20, 2015