“If you are not able to PLAN, your intend to FAIL” — Sadly, this well-worn quotation is among the most epitaph for a lot of a video project that fell pitifully short of the expectations raised before work commenced.
The lack of proper planning for a corporate video production is quite like triggering on a 100 mile journey for an unknown destination, in a vehicle with a near-empty petrol tank, no Sat-Nav or map, 2 bald tyres and no roadside cover. You’re literally ASKING to operate into problems!
… Yes I know you can call for help on your cell phone, nevertheless, you get my point, right?
So, let us check these preparation essentials:
OBJECTIVES:: Purpose and Message
The initial question must be “What exactly should we want this video to attain?” What’s its purpose, exactly what is the message you want to communicate?…
and above all… Who’s our market?
A company video needs to be a powerful business tool that communicates clearly along with your audience, raises brand awareness, or allows you increase sales revenue.
You must have a really clear objective. Or else, then a impact of one’s video production may very well be blunted. So, “Maybe now it’s time we’d a fresh video” is just not goal. Yes, that old video is probably dated or perhaps embarrassing, however replacing old for first time most likely to dazzle your visitors or inspire the workers.
There are lots of tales of woe about videos who have left the viewer wondering what message will be conveyed, on account of an ill-conceived and poorly structured storyline.
By designing a listing of the small print you wish to get across. Then develop some detail for each from the details. Obtain some input from employees and stakeholders. Your video producer ought to be in a position to add valuable input, so long as you choose a qualified professional.
YOUR Target market :: Whom do you think you’re addressing?
Be sure you consider each of the cultures you will end up addressing inside your video. Is the message directed at a certain population? Is the audience global, or local? Which allows subtitles, or even different language versions? And most importantly, is there a problem your audience to leave your video?
The suggestions above considerations will aid you to decide on the communication type of your production, along with the personalities that will show up in the playback quality, such as a presenter and also other supporting cast.