UNDERSTANDING ADMOB
AdMob Network requests:
The total number of your app’s requests that resulted in actual ad serving requests being sent to the AdMob Network. AdMob Network requests that are filtered by certain platform features, such as AdMob Network optimization, will not be counted here.
Matched Request:
The number of times an ad was served in response to a request from your app.
Match Rate:
The percentage of ad requests that were filled with an ad. This value is calculated using Matched requests / AdMob Network requests.
For example, if an app’s Matched requests are equal to 40 and the total AdMob Network requests for the app is 50, then the app’s Match rate will be 80%.
Impressions:
The total number of ads shown to users of your app.
Show Rate:
The percentage of returned ads that were displayed in the app to the user. This value is calculated using (Impressions / Matched) requests.
For example, if the total number of Matched requests is 80, but your app only shows 60 of these, then the app’s Show rate will be 75%.
Clicks:
The total number of times users click ads shown in your app.
Impression CTR:
Click through rate (CTR) is the number of ad clicks divided by the number of page views.
Impression clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions. It’s calculated using (Clicks / Impressions).
For example, if your ad received 20 clicks out of 1,000 impressions, the Impressions CTR would be 2%.
AdMob Network request RPM(Previously Known as eCPM):
Revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. AdMob Network request revenue per 1,000 requests (RPM) represents the estimated earnings you’d accrue for every 1,000 requests to the AdMob Network generated by your app. It doesn’t represent how much you have actually earned; rather, it’s calculated by dividing your estimated earnings by the number of AdMob Network requests, then multiplying by 1,000. AdMob Network request RPM is calculated using (Estimated earnings / Number of requests) * 1000.
For example, if you earned an estimated $0.15 from 25 requests, then the AdMob Network request RPM would equal ($0.15 / 25) * 1000, or $6.00. If you earned an estimated $180 from 45,000 requests, the AdMob Network request RPM would equal ($180 / 45,000) * 1000, or $4.00.
RPM is a commonly used measure in advertising programs, and you may find it helpful for comparing revenue across different channels.
Impression RPM:
Impression revenue per 1,000 impressions (RPM) represents the estimated earnings you’d accrue for every 1,000 impressions you receive. RPM doesn’t represent how much you have actually earned; rather, it’s calculated by dividing your estimated earnings by the number of impressions you received, then multiplying by 1,000. Impression RPM is calculated using (Estimated earnings / Number of page views) * 1000.
For example, if you earned an estimated $180 from 45,000 ad impressions, the Impression RPM would equal ($180 / 45,000) * 1000, or $4.00.
RPM is a commonly used number in advertising programs, and you may find it helpful for comparing revenue across different channels.
Estimated earnings:
Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified at the end of every month.
Fill Rate:
Fill rate represents the number of times an ad was shown to users (impressions) compared to the number of times an ad was requested from a specific ad source (requests). The fill rate for each ad source is calculated using the following formula:
Impressions / RequestsLocating an ad source’s fill rate:
- Sign into your AdMob account at https://apps.admob.com.
- Click the Monetize tab.
- Click the Ad Meditation report link in the sidebar.
- Click the + add button in the Dimensions field and select Ad source.
- Scroll down to view the table at the bottom of the page. The fill rate will be shown for each of the ad sources listed.
